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Digital Marketing

Monetization Strategies for Connected Products

White Paper: Exosite

Explore how to drive maximum revenue from connected-product deployments. The Internet of Things is having a significant impact on the creation of new products and services. But to generate new revenue from IoT, companies need to transform the information from smart, connected products into services. Hence the focus should be on value creation to get maximum revenue for connected product deployments. Considering an example of original equipment manufacturers (OEMs),  they often face complicated marketplace to track, monitor and control devices remotely. In order to remain successful, OEMs must be prepared to embrace the new connected normal in their future product offerings. Making an investment in a connected product offering is an investment for future. In order to make this successful, it is important to intertwine product performance with an objective to revolutionize the company and the industry based on data analytics. This white paper highlights: •  How to capitalize on the value of data •  Creating new revenue streams and lean operational efficiencies •  Strong competitive positioning and sticky brand loyalty •  Faster time to market and quantifiable product quality •  Relevant customer service and insight  

The Changing Face of Publishing: Gauging the Impact of Digital Technology

White Paper: Iptor Supply Chain Systems

The emergence of digital technology has equally impacted the publishing industry. The threshold to paper-based books is on a significant decline due to the digital revolution. This has led to the advancement of a new phase, in the management of core processes that serve as the backbone for any publishing house. But, the lack of integration on current systems is a major reason for the disruption of supply chain in publishing sector. Implementation of ERP solutions has always been a booster to management barriers, and introducing the same to a publishing firm will definitely leverage the market for decision makers. Find out more about the Impact of Digital Technology through the Whitepaper below and address all your queries: Has the increased use of digital platform impacted business decisions? Will switching to ERP solutions enhance your publication firm’s business growth? What are the benefits and barriers while using publishing supply chain technology?

The Top 5 Ways Publishers Can Be Successful in the Digital World

White Paper: Iptor Supply Chain Systems

In the publishing industry, the rise of technology has extended beyond publishers simply digitizing content for those readers who prefer ebooks or online learning systems to print—forcing businesses to adapt their processes and products to accommodate new customer demand. In this new age, technology has allowed for many of these processes to be streamlined or automated, allowing for publishers to improve the efficiency of their business and take advantage of opportunities in the marketplace. For publishers of all types to continue to be successful in this new digital world, they must examine all of their systems and evolve to a more efficient way of handling their business. What is the use of Digital Supply Chain? What is the impact of Digital Supply Chain and ERP on content publishing? What is the future of Digital World with streamlining and acceleration? Move ahead and read the following whitepaper that will address all your questions, including these: How to better manage print and digital production schedules? What are the benefits of automating rights and royalty management? What are the best ways to take advantage of print-on-demand and custom publishing? How to repackage digital content to create a new product? How embracing the digital supply chain helps to streamline, automate, and accelerate organizational supply chain?

Automating campaign creation

White Paper: 123contactform

Creating effective automated campaigns can save time, energy and resources to engage new leads and current customers. Learn in this case study how a prominent SaaS company increased lead generation by 19% with improved marketing campaign management. How implementation of 123ContactFor lead-capturing form can reduce the campaign creation and implementation time to one working day. 

7 Email Campaigns To Make Your Loyalty Program Matter More to Members

White Paper: AIMIA

Developing email campaigns that span the entire customer lifecycle for your loyalty program is an important part of the strategy. By activating the right heuristics at the right time, through personalized loyalty communications, it is possible to influence consumer behavior and maximize customer lifetime value. Understanding psychological influencers and applying that knowledge to your email campaigns can not only improve your engagement among existing members, but grow your membership as well. This whitepaper provides insights on the seven email campaigns that every loyalty program should include in a lifecycle communications strategy. These seven email campaigns are as follows: The Invitation- Member acquisition The Welcome- Reciprocity The Statement-Commitment and consistency The Motivator-Scarcity The Celebration-Peak-end rule The Referral-Social proof The Win-Back-Loss aversion

Layperson's Guide to Hosting Services

White Paper: Elcom

  Utilizing a web hosting service, be it for a website, application, back end, database, or intranet is a major step forward into the digital business world, and thus should not be taken lightly. The best practice to making the transition smoothly is first to identify specifically what your business will need from said web hosting service in both the short and long term in order to find the best fit. In this whitepaper, educate yourself on the various important aspects and latest trends in web hosting as you move along the pipeline of digital technology.   Key takeaways from this whitepaper: Different Types of Web Hosting Present Hosting Landscape practices Best Practices for Choosing a Host Provider Recent Hosting Innovations

Quantifying The ROI Of Mobile Marketing

White Paper: Swrve

Today’s CMO needs to be absolutely sure that the decisions they make are right for the business, and that the resources allocated to mobile are delivering ROI - and more ROI than they would elsewhere. Creating personal, relevant and meaningful interactions within the mobile app- ‘mobile moments’ as they are sometimes called - is the new challenge in marketing. This whitepaper highlights if your mobile app strategy is killing your business and how to calculate the ROI to fix it! Key takeaways from this whitepaper: The true benefits of a cloud-based approach to mobile marketing All the examples shared come from large-scale mobile businesses in a range of verticals The key metrics mobile marketing can influence, and what sort of uplift can be expected Areas in which ‘direct experience’ mobile marketing can deliver value - from acquisition to re-engagement - and getting a handle on what sort of scale those benefits can take

Leveraging Digital Technology For Consumer Engagement

White Paper: Nous Infosystems

The subject of Consumer Engagement is never the same and faces a lot of challenges with the advancement in the communication technology and information technology; it has to be approached with a 360 degree view rather than looking at only one or two factors. By developing effective communication and consumer engagement capabilities through new technologies and strategies, payers can address challenges in an efficient manner. This whitepaper focuses on how consumer engagement can enhance healthcare quality, lower costs, and provide a better digital customer experience. Key takeaways from this whitepaper: Factors affecting consumer engagement in the Healthcare industry Technology to enable Payers and serve new customers Multichannel impact in consumer engagement Role of social media and real-time information in increasing brand loyalty and consumer engagement

How to Get Started with Inbound Sales

White Paper: Kuno Creative

Inbound sales process is a consultative selling method that focuses on helping buyers to make a purchasing decision in order to build a non-intrusive relationship. Inbound sales is about sincerely guiding prospects to the right solution for their needs or problems and furthermore, helping them feel comfortable with their decision. Who is an inbound sales representative? How can a sales representative bring more revenue to an organization? This whitepaper focuses on the key issues like: Practicing the inbound strategy that properly targets campaigns to generate high-quality, sales qualified leads. Since outbound sales process is becoming obsolete, more focus needs to be on inbound strategy. inbound focuses on monitoring the wants of the buyer and provides the right content to support a sale. This ''Inbound sales'' whitepaper covers: Developing Inbound Sales Process Building the Inbound Sales Team that sustains the sales growth Using Technology to Build and Pipeline Sales Process What information do buyers look at while making a purchasing decision? What are the best inbound marketing tactics that focuses on generating more qualified sales leads and customers? Download this whitepaper to learn more about building a good inbound sales team with right technology and right process that results in generating qualified leads and increased revenue of organization.

Paid Media Content Distribution: Inbound Marketer's Guide in 2016

White Paper: Kuno Creative

Paid Content Distribution- The Inbound Marketers’ Way Paid content distribution is a bridge above the swelling sea of content that connects brands with target audiences to help the right information find the right people. But the real challenge is to create highly engaging, personalized content that delivers value to its intended audience. This whitepaper guides you on how to connect with people through different paid media distribution channels including social media. It also covers topics such as: How can inbound marketers build a Perfect Content Distribution Strategy for paid media? Why inbound marketers need to consider paid content distribution? How to cost effectively distribute your content across social media channels? How to target the right audience for paid content distribution by finding the right information about them? Which paid content distribution channels can have a major impact on your search rankings? How to set the overall paid content distribution campaign budget to manage daily spend? Start delivering content to the right buyers at the right time and meet specific marketing goals.

Inbound Marketing: Buy in,Budgets & Best Practices

White Paper: Kuno Creative

Buy-in, Budgets and Best practices needed for successful inbound marketing: Inbound marketing is not a single channel or a tactic, but a philosophy that drives your entire marketing strategy. Inbound marketing refers to marketing activities that bring visitors in, rather than having the marketers go out to get the attention of the audience. This White Paper will help you understand: Allocating marketing budgets for paid advertising through search engines or different social sites. Assign a daily budget or a total budget to a campaign and run the sponsored content for any time period, giving you a lot of flexibility. Setting the right budget, followed reporting and execution of best practices ​______________________________________________________________ This whitepaper provides a brief analysis of inbound marketing and its benefits including the below topics: Why choose Inbound Marketing? How is inbound marketing different from traditional marketing? How does inbound marketing help in launching new product? Setting an inbound marketing budget: budgeting for content creation &promoting content through paid channels Paid channels to consider: Facebook, Google adwords, LinkedIn ads and sponsored content Building an inbound marketing team Best inbound marketing practices in action Download this whitepaper to learn more about buy-in, budget and best practices in inbound marketing.

The Secrets of Automotive Content Marketing

White Paper: Reevoo

The Secrets of Automotive Content Marketing:This whitepaper has combined consumer research and opinion of automotive industry experts to explain them . It guides automotive marketers in marketing their brand with User-Generated Content (UGC). The car buying journey is a path, not a one-time decision. As a result, delivering certain types of UGC at specific moments can be far more effective than firing everything you’ve got all at once. It’s all about understanding your customers and how their needs change during the decision-making process. Read this whitepaper for latest  tips and tricks that can help you make the most out of your content marketing efforts in automotive industry. It addresses questions such as: Why should the automotive industry embrace content marketing? How can automotive content marketing help your dealership dominant the market? How is user generated content marketing affecting automotive industry ? Why should you run user-generated content campaigns and how to launch the most effective UGC campaigns for automotive industry organizations? What are the ways to encourage user-generated content and how to market your automotive brand with it?  ​To help answer these questions, this whitepaper contains some of the ways automotive industry experts have used UGC to enhance their online content marketing efforts, and some tips on how your brand can follow their lead.

The Ratings & Reviews Landscape : A Field Guide for The Modern Marketer

White Paper: Reevoo

Are you wondering,how to get more positive ratings and reviews? How can you generate positive product ratings and reviews that can help you transform your business? This whitepaper unveals '' The Secrets to Getting Positive Online Reviews''. Online reviews have created a new form of marketing and communication that bridges the gap between simple word-of-mouth and a viral form of feedback that can move virtual mountains for a business. The importance of online reviews for businesses is truly mind boggling; from increase of brand awareness to an overall increase of profit in the long run. What are the ways to generate more positive online reviews? What are the six critical parameters for judging any ratings and reviews methodology? What are the essential characteristics of the most trustworthy approaches to ratings and reviews? This informative whitepaper outlines the impact of online ratings and reviews, the key differences between the main methodologies in the market and what the secrets to getting positive online reviews are.

Overcoming Marketing Challenges

White Paper: SmartFocus

Despite the abundance of data, marketers find the process of making all this information useful and actionable considerably problematic. With many organizations struggling to keep up with the incoming flow of data, it is no surprise that they also struggle to cope with more advanced activities around marketing data. The process of confronting a multitude of data sources might sound daunting as without any direction or experience, simplest datasets can prove to be complex. It has now become an important challenge to define what is being sought after before proceeding and wading through masses of data. Marketers are advised to push through the data pain and prioritize turning data into insights, gaining a single customer view and marketing attribution, all of which are critical to success. Move ahead and read the following whitepaper that will address all your questions, including these: How to create a marketing data inve ntory? How to target specific audiences (segmentation)? What is the need of market attribution? How to enable predictive marketing?  

How to Choose the Perfect Email Service Provider (ESP)

White Paper: Campaign Monitor

Choosing the perfect email service provider is critical to your business' success.Before selecting the email service provider and start testing solutions , it’s important to figure out how email marketing fits into your overall marketing strategy. This whitepaper will help you make an informed decision in choosing the right ESP for your business that discusses about: What makes email marketing so effective? What questions to consider as you build an email marketing strategy? What features you need from your email service provider? Your budget to choose the ESP that best fits your organization’s need. Delivery rate and customer support your ESP offers.

Must-Do Tactics For Hyperlocal Channel Partner Marketing Success

White Paper: SproutLoud Media Networks

Over the last few years, ''Hyperlocal'' has become a buzzword in the marketing world,as big brands are looking forward to establish themselves on a local level and build more trust and connection with the consumers. Through targeted communication efforts on a specific local geographic area, it can help business to reach to a specific audience that gives them the ability to be a “big fish’’ in a small pond. This whitepaper will show you the right steps you can take to build the most effective hyperlocal marketing strategy, so your channel partner gets the most out of their participation with you. This Whitepaper Talks about: -Establishing your brand's Hyper-local Presence -Helping Your Local Partners to get hyperlocal success -Building Carefully Crafted Digital Campaigns for audience engagement Learn what are the must do tactics to build your brand successful at the hyperlocal level. Download this whitepaper now.

Turning Piratez into Consumers

White Paper: Visual Unity

Want to stop content piracy? Multi-screen is at the top of the entertainment industry’s agenda for delivering digital video. Many in the entertainment industry are quick to blame piracy for any revenue decline in their business. But why not blame the Internet itself? This whitepaper explores how piracy has evolved over the past decades, issues surrounding copyright infringement in the entertainment industry, and the steps necessary to convert Piratez into consumers in this digital age. It addresses questions like: What are the origins of digital piracy and what are the methods that have been developed to halt its progress? What is the role of social media in piracy and the entertainment industry? What are the issues surrounding piracy and content protection, in the form of a gap analysis about what consumers want from their entertainment? Read this whitepaper to learn about the new trends in multi-screen and the privacy related challenges that solution providers are facing today in assisting curators of content to address their content aggregators and distributors’ needs and changing market demands.

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