White Paper: AIMIA
Developing email campaigns that span the entire customer lifecycle for your loyalty program is an important part of the strategy. By activating the right heuristics at the right time, through personalized loyalty communications, it is possible to influence consumer behavior and maximize customer lifetime value.
Understanding psychological influencers and applying that knowledge to your email campaigns can not only improve your engagement among existing members, but grow your membership as well.
This whitepaper provides insights on the seven email campaigns that every loyalty program should include in a lifecycle communications strategy. These seven email campaigns are as follows:
The Invitation- Member acquisition
The Welcome- Reciprocity
The Statement-Commitment and consistency
The Celebration-Peak-end rule
The Referral-Social proof
The Win-Back-Loss aversion
By: Limelight Networks
As businesses continue to expand their online reach globally, individual user experience is one of the most important factors for building audience satisfaction and driving revenue. But whether you are delivering videos, web content or even files, ensuring engaging online experiences from an increasing variety of devices around the world, is a huge challenge. Organizations have a number of methods for improving user experiences, one of which is leveraging a content delivery network (CDN). But not all CDNs deliver the same level of service. This guide will provide some tips on how to determine what is most important to your organization and how to choose a CDN that meets your needs. In this whitepaper you will learn: ■ What to consider when evaluating content delivery solutions ■ Why speed alone isn’t an accurate measure of performance ■ How to decide what is most important to your organization
In today’s recovering global economy, identifying and positively influencing these loyalty moments of truth- the inflection points, has become our singular challenge. Every customer interaction can make or break the relationship with your brand - from the first encounter with your brand, through the first purchase, at each touch point one encounters in your loyalty program, and into each post-purchase service encounter. In this whitepaper, recognize the most important inflection points along your customer journey from curious newcomers to brand loyalists. It addresses key questions like: What are the 10 most important loyalty moments of truth? How to identify and act on these inflection points with relationship-saving tactics? What are the guidelines for getting them right? What are the ways with which you can help foster customer advocacy? How to avoid dropping the ball with inflection points? What are the best practices to receive the full benefit of increased loyalty through the redemption experience?
What is marketing ?
To sell a product, a company follows some marketing techniques and strategies to get themselves identified by the customers in the market. It basically involves some marketing plans in order to ensure that the right-mix of products is reaching the right audience. It starts from the production department to the product manufacture; marketing department focused on promoting, distributing and pricing the product
What is Customer Journey ?
The complete journey a customer takes while purchasing a product that might include a lot of factors like choosing the right product, taking delivery of the product, interaction with the seller and after sales service. Each of these factors could also be called as touch points. It is of utmost importance for any business to make sure that the customers are happy at every point in their journeys.
What is social networking ?
Social networking is the practice of using internet-based applications to build new professional or personal contacts. As a concept, Social Networking helps to overcome communication setbacks and stay connected with peers and business communities across the borders. The most primitive form of social networking on the web began in the early 1990’s through online communities such as Theglobe.com, Geocities, and Tripod.com.