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Email Campaigns That Power Up The Loyalty Program

"Email Campaigns That Power Up The Loyalty Program"

7 Email Campaigns To Make Your Loyalty Program Matter More to Members

White Paper: AIMIA

Developing email campaigns that span the entire customer lifecycle for your loyalty program is an important part of the strategy. By activating the right heuristics at the right time, through personalized loyalty communications, it is possible to influence consumer behavior and maximize customer lifetime value.

Understanding psychological influencers and applying that knowledge to your email campaigns can not only improve your engagement among existing members, but grow your membership as well.

This whitepaper provides insights on the seven email campaigns that every loyalty program should include in a lifecycle communications strategy. These seven email campaigns are as follows:

The Invitation- Member acquisition

The Welcome- Reciprocity

The Statement-Commitment and consistency

The Motivator-Scarcity

The Celebration-Peak-end rule

The Referral-Social proof

The Win-Back-Loss aversion

7 Email Campaigns To Make Your Loyalty Program Matter More to Members
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