White Paper: AIMIA
In today’s recovering global economy, identifying and positively influencing these loyalty moments of truth- the inflection points, has become our singular challenge.
Every customer interaction can make or break the relationship with your brand - from the first encounter with your brand, through the first purchase, at each touch point one encounters in your loyalty program, and into each post-purchase service encounter.
In this whitepaper, recognize the most important inflection points along your customer journey from curious newcomers to brand loyalists.
It addresses key questions like:
What are the 10 most important loyalty moments of truth?
How to identify and act on these inflection points with relationship-saving tactics?
What are the guidelines for getting them right?
What are the ways with which you can help foster customer advocacy?
How to avoid dropping the ball with inflection points?
What are the best practices to receive the full benefit of increased loyalty through the redemption experience?
Developing email campaigns that span the entire customer lifecycle for your loyalty program is an important part of the strategy. By activating the right heuristics at the right time, through personalized loyalty communications, it is possible to influence consumer behavior and maximize customer lifetime value. Understanding psychological influencers and applying that knowledge to your email campaigns can not only improve your engagement among existing members, but grow your membership as well. This whitepaper provides insights on the seven email campaigns that every loyalty program should include in a lifecycle communications strategy. These seven email campaigns are as follows: The Invitation- Member acquisition The Welcome- Reciprocity The Statement-Commitment and consistency The Motivator-Scarcity The Celebration-Peak-end rule The Referral-Social proof The Win-Back-Loss aversion
Customers have gradually high expectations of the brands with which they share their data. Today the way companies collect and use data, and the way their customers share it, is changing. For years companies have been striving to create customer loyalty programs that stick. Companies must move away from just collecting customer data, to using it in a way that provides more value or a better experience for their customers. Why companies want certain types of customer data and what the benefits for the customer will be? This whitepaper provides insights on helping the clients deliver customer experiences that stand out and encourage brand loyalty. This white paper on “customer insight to inspire true loyalty’’highlights: Five global insights into customer loyalty The value of data is rising Customers expect more for sharing their data Four types of customer data and how to value them Five actions marketers need to take now
What is Customer Journey ?
The complete journey a customer takes while purchasing a product that might include a lot of factors like choosing the right product, taking delivery of the product, interaction with the seller and after sales service. Each of these factors could also be called as touch points. It is of utmost importance for any business to make sure that the customers are happy at every point in their journeys.
What is Customer service ?
Customer service is the support one offer his customer, before, during and after they purchase your product or service. This service depends on employees who can adjust themselves to the personality of their customer. More than answers, it’s about the promise, your brand gives to the customers. Priority given to customer service varies from organization to organization. A company that values good customer service might spend a lot on training their employees, in comparison to organizations
What is Customer Relationship Management ?
Customer Relationship Management is a set of practices, technologies, and strategies followed by companies to bring in a healthy customer interaction environment. For Customer Relationship Management, organizations use software systems to keep a record of customers’ contact information across different channels and track customer activity. These systems also consist of information related to customer care staff, sales leads, and even history of customers.