White Paper: AIMIA
In today’s recovering global economy, identifying and positively influencing these loyalty moments of truth- the inflection points, has become our singular challenge.
Every customer interaction can make or break the relationship with your brand - from the first encounter with your brand, through the first purchase, at each touch point one encounters in your loyalty program, and into each post-purchase service encounter.
In this whitepaper, recognize the most important inflection points along your customer journey from curious newcomers to brand loyalists.
It addresses key questions like:
What are the 10 most important loyalty moments of truth?
How to identify and act on these inflection points with relationship-saving tactics?
What are the guidelines for getting them right?
What are the ways with which you can help foster customer advocacy?
How to avoid dropping the ball with inflection points?
What are the best practices to receive the full benefit of increased loyalty through the redemption experience?
Developing email campaigns that span the entire customer lifecycle for your loyalty program is an important part of the strategy. By activating the right heuristics at the right time, through personalized loyalty communications, it is possible to influence consumer behavior and maximize customer lifetime value. Understanding psychological influencers and applying that knowledge to your email campaigns can not only improve your engagement among existing members, but grow your membership as well. This whitepaper provides insights on the seven email campaigns that every loyalty program should include in a lifecycle communications strategy. These seven email campaigns are as follows: The Invitation- Member acquisition The Welcome- Reciprocity The Statement-Commitment and consistency The Motivator-Scarcity The Celebration-Peak-end rule The Referral-Social proof The Win-Back-Loss aversion
Customers have gradually high expectations of the brands with which they share their data. Today the way companies collect and use data, and the way their customers share it, is changing. For years companies have been striving to create customer loyalty programs that stick. Companies must move away from just collecting customer data, to using it in a way that provides more value or a better experience for their customers. Why companies want certain types of customer data and what the benefits for the customer will be? This whitepaper provides insights on helping the clients deliver customer experiences that stand out and encourage brand loyalty. This white paper on “customer insight to inspire true loyalty’’highlights: Five global insights into customer loyalty The value of data is rising Customers expect more for sharing their data Four types of customer data and how to value them Five actions marketers need to take now