Share On

Loading...
PROCESSING. PLEASE WAIT...

"How brands can use customer insight to inspire true loyalty"

Aimia's Loyalty Lens 2016 global survey

White Paper: AIMIA

Customers have gradually high expectations of the brands with which they share their data. Today the way companies collect and use data, and the way their customers share it, is changing. For years companies have been striving to create customer loyalty programs that stick.

Companies must move away from just collecting customer data, to using it in a way that provides more value or a better experience for their customers. Why companies want certain types of customer data and what the benefits for the customer will be?

This whitepaper provides insights on helping the clients deliver customer experiences that stand out and encourage brand loyalty.

This white paper on “customer insight to inspire true loyalty’’highlights:

Five global insights into customer loyalty

The value of data is rising

Customers expect more for sharing their data

Four types of customer data and how to value them

Five actions marketers need to take now

Aimia's Loyalty Lens 2016 global survey
Login With

Related White Papers

Omni Channel Merchandising Creates New Opportunities

By: mi9

Omni-channel merchandising opportunities in retailing makes it possible for retailers to blend the art of experience, taste, and judgment with optimization science and advanced analytics. By combining the Omni-channel retail trends and strategies, retailers can intelligently determine the most desirable and profitable products, prices, promotions, and markdowns.  Read this whitepaper to learn why omnichannel merchandising has become must-have thing for today’s retailer. It focuses on: •    What are the biggest challenges that retailers are facing when moving towards an omnichannel merchandising model?  •    What tools will be the most useful in meeting those challenges in an omnichannel retailing environment? •    What are some of the ‘basics’, retailers need to have in place as they move toward an omnichannel merchandising strategy?? •    What are the mileposts on the road to creating and executing a successful omnichannel merchandising strategy? Read this whitepaper to discover how retailers can tap new sources of demand data in tailoring their assortments to more sharply defined customer segments, improving turnover, sell-through, and profitability in an omnichannel retailing environment.  

Securities Reference Data Management: A Trend Towards Outsourcing?

By: Kurt Salmon

Securities reference data management is evolving from a necessary and often ignored cost to support operations to a central and vital role within the organization. Reference data management (RDM) is an increasingly important process in financial institutions. Securities reference data management is considered to be highly critical for the business of custodians. Read this whitepaper to know the best practices for achieving your securities reference data management project is not to go for a revolution, but to evolve to the final model in a step by step approach. Key takeaways from this whitepaper on “Securities Reference Data Management: A Trend towards Outsourcing?” are: Challenges faced by financial institutions in terms of Reference Data Management The alternative approaches for securities reference data management Can securities reference data management be outsourced? Positioning of reference data management services regarding outsourcing

The Future of Retail: Keeping up With the Pace of Change

By: cin7

The future of retail is bigger than flashy new technologies or the hyper-connected Internet of Things. The retail paradigm has shifted from a single physical connection point with customers to a multi-pronged approach...

follow on linkedin follow on twitter follow on facebook 2021 All Rights Reserved | by: www.ciowhitepapersreview.com