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"How brands can use customer insight to inspire true loyalty"

Aimia's Loyalty Lens 2016 global survey

White Paper: AIMIA

Customers have gradually high expectations of the brands with which they share their data. Today the way companies collect and use data, and the way their customers share it, is changing. For years companies have been striving to create customer loyalty programs that stick.

Companies must move away from just collecting customer data, to using it in a way that provides more value or a better experience for their customers. Why companies want certain types of customer data and what the benefits for the customer will be?

This whitepaper provides insights on helping the clients deliver customer experiences that stand out and encourage brand loyalty.

This white paper on “customer insight to inspire true loyalty’’highlights:

Five global insights into customer loyalty

The value of data is rising

Customers expect more for sharing their data

Four types of customer data and how to value them

Five actions marketers need to take now

Aimia's Loyalty Lens 2016 global survey
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What is

What is Customer Journey ?

The complete journey a customer takes while purchasing a product that might include a lot of factors like choosing the right product, taking delivery of the product, interaction with the seller and after sales service. Each of these factors could also be called as touch points. It is of utmost importance for any business to make sure that the customers are happy at every point in their journeys.

What is Customer service ?

Customer service is the support one offer his customer, before, during and after they purchase your product or service. This service depends on employees who can adjust themselves to the personality of their customer. More than answers, it’s about the promise, your brand gives to the customers. Priority given to customer service varies from organization to organization. A company that values good customer service might spend a lot on training their employees, in comparison to organizations

What is Customer Loyalty ?

Customer Loyalty refers to the tendency of the customer to continue availing the products, solutions or services from the previous supplier or seller, owing to satisfaction in the usage of the product despite situational changes. It is a measure of success for the seller as customer retention drives multiple positive impacts for a business. Customers could be loyal either to a specific product of the company or to the company brand as a whole.

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