White Paper: AIMIA
Customers have gradually high expectations of the brands with which they share their data. Today the way companies collect and use data, and the way their customers share it, is changing. For years companies have been striving to create customer loyalty programs that stick.
Companies must move away from just collecting customer data, to using it in a way that provides more value or a better experience for their customers. Why companies want certain types of customer data and what the benefits for the customer will be?
This whitepaper provides insights on helping the clients deliver customer experiences that stand out and encourage brand loyalty.
Five global insights into customer loyalty
The value of data is rising
Customers expect more for sharing their data
Four types of customer data and how to value them
Five actions marketers need to take now
Omni-channel merchandising opportunities in retailing makes it possible for retailers to blend the art of experience, taste, and judgment with optimization science and advanced analytics. By combining the Omni-channel retail trends and strategies, retailers can intelligently determine the most desirable and profitable products, prices, promotions, and markdowns. Read this whitepaper to learn why omnichannel merchandising has become must-have thing for today’s retailer. It focuses on: • What are the biggest challenges that retailers are facing when moving towards an omnichannel merchandising model? • What tools will be the most useful in meeting those challenges in an omnichannel retailing environment? • What are some of the ‘basics’, retailers need to have in place as they move toward an omnichannel merchandising strategy?? • What are the mileposts on the road to creating and executing a successful omnichannel merchandising strategy? Read this whitepaper to discover how retailers can tap new sources of demand data in tailoring their assortments to more sharply defined customer segments, improving turnover, sell-through, and profitability in an omnichannel retailing environment.
By: Kurt Salmon
Securities reference data management is evolving from a necessary and often ignored cost to support operations to a central and vital role within the organization. Reference data management (RDM) is an increasingly important process in financial institutions. Securities reference data management is considered to be highly critical for the business of custodians. Read this whitepaper to know the best practices for achieving your securities reference data management project is not to go for a revolution, but to evolve to the final model in a step by step approach. Key takeaways from this whitepaper on “Securities Reference Data Management: A Trend towards Outsourcing?” are: Challenges faced by financial institutions in terms of Reference Data Management The alternative approaches for securities reference data management Can securities reference data management be outsourced? Positioning of reference data management services regarding outsourcing
The future of retail is bigger than flashy new technologies or the hyper-connected Internet of Things. The retail paradigm has shifted from a single physical connection point with customers to a multi-pronged approach...
What is Customer Journey ?
The complete journey a customer takes while purchasing a product that might include a lot of factors like choosing the right product, taking delivery of the product, interaction with the seller and after sales service. Each of these factors could also be called as touch points. It is of utmost importance for any business to make sure that the customers are happy at every point in their journeys.
What is Customer service ?
Customer service is the support one offer his customer, before, during and after they purchase your product or service. This service depends on employees who can adjust themselves to the personality of their customer. More than answers, it’s about the promise, your brand gives to the customers. Priority given to customer service varies from organization to organization. A company that values good customer service might spend a lot on training their employees, in comparison to organizations
What is Customer Loyalty ?
Customer Loyalty refers to the tendency of the customer to continue availing the products, solutions or services from the previous supplier or seller, owing to satisfaction in the usage of the product despite situational changes. It is a measure of success for the seller as customer retention drives multiple positive impacts for a business. Customers could be loyal either to a specific product of the company or to the company brand as a whole.