White Paper: AIMIA
Customers have gradually high expectations of the brands with which they share their data. Today the way companies collect and use data, and the way their customers share it, is changing. For years companies have been striving to create customer loyalty programs that stick.
Companies must move away from just collecting customer data, to using it in a way that provides more value or a better experience for their customers. Why companies want certain types of customer data and what the benefits for the customer will be?
This whitepaper provides insights on helping the clients deliver customer experiences that stand out and encourage brand loyalty.
Five global insights into customer loyalty
The value of data is rising
Customers expect more for sharing their data
Four types of customer data and how to value them
Five actions marketers need to take now
By: ALTUS Dynamics
While it may seem like common sense for solution buyers to select and work with a loyalty strategy partner before selecting a loyalty platform partner– for example, to know their program design first, then translate it into technical requirements as a precursor to selecting a platform. It is seen that the practical reality puts the “sense” of this common-sense approach into a big question. Without proper consolidation, we tend to see an elevated risk for delays, increase in costs, and problems in execution. This whitepaper discusses the benefits of consolidating loyalty strategy and platform. It highlights: Reasons for the Delays Increase in Costs Problems in execution
Developing email campaigns that span the entire customer lifecycle for your loyalty program is an important part of the strategy. By activating the right heuristics at the right time, through personalized loyalty communications, it is possible to influence consumer behavior and maximize customer lifetime value. Understanding psychological influencers and applying that knowledge to your email campaigns can not only improve your engagement among existing members, but grow your membership as well. This whitepaper provides insights on the seven email campaigns that every loyalty program should include in a lifecycle communications strategy. These seven email campaigns are as follows: The Invitation- Member acquisition The Welcome- Reciprocity The Statement-Commitment and consistency The Motivator-Scarcity The Celebration-Peak-end rule The Referral-Social proof The Win-Back-Loss aversion
What is Customer Journey ?
The complete journey a customer takes while purchasing a product that might include a lot of factors like choosing the right product, taking delivery of the product, interaction with the seller and after sales service. Each of these factors could also be called as touch points. It is of utmost importance for any business to make sure that the customers are happy at every point in their journeys.
What is Customer service ?
Customer service is the support one offer his customer, before, during and after they purchase your product or service. This service depends on employees who can adjust themselves to the personality of their customer. More than answers, it’s about the promise, your brand gives to the customers. Priority given to customer service varies from organization to organization. A company that values good customer service might spend a lot on training their employees, in comparison to organizations
What is Customer Loyalty ?
Customer Loyalty refers to the tendency of the customer to continue availing the products, solutions or services from the previous supplier or seller, owing to satisfaction in the usage of the product despite situational changes. It is a measure of success for the seller as customer retention drives multiple positive impacts for a business. Customers could be loyal either to a specific product of the company or to the company brand as a whole.