White Paper: Campaign Monitor
Choosing the perfect email service provider is critical to your business' success.Before selecting the email service provider and start testing solutions , it’s important to figure out how email marketing fits into your overall marketing strategy.
This whitepaper will help you make an informed decision in choosing the right ESP for your business that discusses about:
What makes email marketing so effective?
What questions to consider as you build an email marketing strategy?
What features you need from your email service provider?
Your budget to choose the ESP that best fits your organization’s need.
Delivery rate and customer support your ESP offers.
Since digitalization is the key to enhancing customer experience, organizations go through the digitalization journey to create an ecosystem and provide a significant number of products and services which focus on the customer experience. This whitepaper defines digitization as the process by which various analog elements into electronically readable formats in order to create a paperless environment in an organization. Key takeaways from this whitepaper: Need for Digital business transformation Structure of a Digital Transformation Framework Digitizing the business operations and the organization Enterprise Digitalization Roadmap in this digital era Digitalization creates a unique experience for all customer interactions in a controlled and predictable vendor environment.
By: Software AG
Digital business transformation is based on an IT architecture transformation with a roadmap for digital capability implementation. Based on the software platforms, digital companies create enhanced or totally new business models which offer completely new digital customer experiences. Established companies are building up software know-how and are acquiring software companies to accelerate their digital transformation by injecting software innovation capabilities into their core business areas. This whitepaper helps to understand what makes today’s digital challengers attractive to customers and consumers, as it highlights their core competencies and differentiators based on their digital software-based technology. Key takeaways from this whitepaper: Digital challengers separate companies from their customers Implementing digital capabilities for digital use cases Digital companies have a micro services-oriented, scalable IT architecture
What is Digitalization ?
Digitalization is the mixing of virtual technologies with cutting edge progresses into everyday lifestyles through the digitization of everything that can be digitized. Digitalization is not quite the same as digitization. According to Gartner, “Digitization is the process of changing from analog to digital form.”
What is ecommerce ?
E-commerce is the process of buying and selling goods and services over the internet. Technologies such as mobile commerce, electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems are also a part of e-commerce.
What is Email Campaign ?
The coordinated set of email marketing messages is known as an email campaign, which demands an effective connection between every email sent and requires building the focus on the “call to action.” It replaces emails sent separately to individuals for the tenacity of marketing, which has become quite outdated. Top of Form The traditional format of sending out emails at regular intervals has been overtaken by email campaigns to coordinate between two individuals with the help of tracking tools