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Automotive

Developing Complex Solutions in Mobile, Web, Embedded, and UX/UI Areas

White Paper: Archer Software

Development of interfaces and applications meeting the current requirements, both in terms of ergonomics and design and in terms of reliability and performance (UI, UX) is a daunting task. This whitepaper focuses on automotive space demonstrating a wide range of software development edges: building Telematics and ADAS systems, helping clients creating prototypes, creating retail and infotainment apps. Key takeaways from this whitepaper: How to improve pedestrian safety, simulation engine sound How to deepen the expertise in the Automotive field Building mobile apps that will playback the sounds in a handier way How to take readings from the car and playing various sounds via laptop speakers or headphones according to the vehicle acceleration/deceleration

Road Signs and Detours in Today’s Automotive Aftermarket

White Paper: Iptor Supply Chain Systems

The automotive aftermarket is embracing technology like never before, be it out of forward thinking, necessity or both. Moreover, automotive aftermarket distributors must find new ways to keep up the pace in an ever-more connected world, where shifting supplies must meet changing demands. With the right solution, smart automotive aftermarket companies are seizing the opportunities emerging in these challenging times. This whitepaper highlights five key trends shaping the way automotive aftermarket distributors will operate over the following years. Key takeaways from this whitepaper: Make It Last-Reducing the “wear-and tear” factor that creates demand in the automotive aftermarket Don’t DIY- Complex automotive systems causing a shrinking pool of automotive do-it-yourselfers Around the World-New alliances and a need for tighter controls due to Lengthened supply lines The New Face Of Supply-Changing the way automotive aftermarket distribution is done IT in the Fast Lane-Advanced IT solutions supporting more efficient supply chain processes Expand your margins, optimize your processes, streamline logistics, improve service and enhance profitability as you integrate your supply chain end-to-end in the automotive industry.

The Secrets of Automotive Content Marketing

White Paper: Reevoo

The Secrets of Automotive Content Marketing:This whitepaper has combined consumer research and opinion of automotive industry experts to explain them . It guides automotive marketers in marketing their brand with User-Generated Content (UGC). The car buying journey is a path, not a one-time decision. As a result, delivering certain types of UGC at specific moments can be far more effective than firing everything you’ve got all at once. It’s all about understanding your customers and how their needs change during the decision-making process. Read this whitepaper for latest  tips and tricks that can help you make the most out of your content marketing efforts in automotive industry. It addresses questions such as: Why should the automotive industry embrace content marketing? How can automotive content marketing help your dealership dominant the market? How is user generated content marketing affecting automotive industry ? Why should you run user-generated content campaigns and how to launch the most effective UGC campaigns for automotive industry organizations? What are the ways to encourage user-generated content and how to market your automotive brand with it?  ​To help answer these questions, this whitepaper contains some of the ways automotive industry experts have used UGC to enhance their online content marketing efforts, and some tips on how your brand can follow their lead.

Omni Channel Merchandising Creates New Opportunities

White Paper: mi9

Omni-channel merchandising opportunities in retailing makes it possible for retailers to blend the art of experience, taste, and judgment with optimization science and advanced analytics. By combining the Omni-channel retail trends and strategies, retailers can intelligently determine the most desirable and profitable products, prices, promotions, and markdowns.  Read this whitepaper to learn why omnichannel merchandising has become must-have thing for today’s retailer. It focuses on: •    What are the biggest challenges that retailers are facing when moving towards an omnichannel merchandising model?  •    What tools will be the most useful in meeting those challenges in an omnichannel retailing environment? •    What are some of the ‘basics’, retailers need to have in place as they move toward an omnichannel merchandising strategy?? •    What are the mileposts on the road to creating and executing a successful omnichannel merchandising strategy? Read this whitepaper to discover how retailers can tap new sources of demand data in tailoring their assortments to more sharply defined customer segments, improving turnover, sell-through, and profitability in an omnichannel retailing environment.  

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