"Automotive Industry: Secrets of Automotive Content Marketing With UGC"

By: Kuno Creative

Buy-in, Budgets and Best practices needed for successful inbound marketing: Inbound marketing is not a single channel or a tactic, but a philosophy that drives your entire marketing strategy. Inbound marketing refers to marketing activities that bring visitors in, rather than having the marketers go out to get the attention of the audience. This White Paper will help you understand: Allocating marketing budgets for paid advertising through search engines or different social sites. Assign a daily budget or a total budget to a campaign and run the sponsored content for any time period, giving you a lot of flexibility. Setting the right budget, followed reporting and execution of best practices ​______________________________________________________________ This whitepaper provides a brief analysis of inbound marketing and its benefits including the below topics: Why choose Inbound Marketing? How is inbound marketing different from traditional marketing? How does inbound marketing help in launching new product? Setting an inbound marketing budget: budgeting for content creation &promoting content through paid channels Paid channels to consider: Facebook, Google adwords, LinkedIn ads and sponsored content Building an inbound marketing team Best inbound marketing practices in action Download this whitepaper to learn more about buy-in, budget and best practices in inbound marketing.

By: Iptor Supply Chain Systems

The automotive aftermarket is embracing technology like never before, be it out of forward thinking, necessity or both. Moreover, automotive aftermarket distributors must find new ways to keep up the pace in an ever-more connected world, where shifting supplies must meet changing demands. With the right solution, smart automotive aftermarket companies are seizing the opportunities emerging in these challenging times. This whitepaper highlights five key trends shaping the way automotive aftermarket distributors will operate over the following years. Key takeaways from this whitepaper: Make It Last-Reducing the “wear-and tear” factor that creates demand in the automotive aftermarket Don’t DIY- Complex automotive systems causing a shrinking pool of automotive do-it-yourselfers Around the World-New alliances and a need for tighter controls due to Lengthened supply lines The New Face Of Supply-Changing the way automotive aftermarket distribution is done IT in the Fast Lane-Advanced IT solutions supporting more efficient supply chain processes Expand your margins, optimize your processes, streamline logistics, improve service and enhance profitability as you integrate your supply chain end-to-end in the automotive industry.