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Content Management

Layperson's Guide to Hosting Services

White Paper: Elcom

  Utilizing a web hosting service, be it for a website, application, back end, database, or intranet is a major step forward into the digital business world, and thus should not be taken lightly. The best practice to making the transition smoothly is first to identify specifically what your business will need from said web hosting service in both the short and long term in order to find the best fit. In this whitepaper, educate yourself on the various important aspects and latest trends in web hosting as you move along the pipeline of digital technology.   Key takeaways from this whitepaper: Different Types of Web Hosting Present Hosting Landscape practices Best Practices for Choosing a Host Provider Recent Hosting Innovations

Quality Content Marketing Or Bust – Why It’s Worth It To Draw The Line

White Paper: Aberdeen Group

Simply practicing content marketing does not provide a competitive advantage. To see top-tier marketing results, content marketers must also enrich top-tier marketing capabilities. While there is a wealth of such capabilities to enrich, taken together, the effect can be best summed up as quality content marketing. Thus, the line between what is quality content marketing and what isn’t is indeed vital for gaining content marketing’s full utility. This whitepaper on “Quality Content Marketing or Bust –Why it’s worth it to draw the line” discusses the following: Defining Leading Content Marketers and Following Content Marketers Leading Content Marketers Are On-Par with Best-in-Class Marketers Leading Content Marketers Surpass the Best-in-Class In Marketing Competencies 3 key action items to help elevate standard content marketing to the Leading level of quality

Critical Capabilities For Effective Content Marketing

White Paper: Aberdeen Group

With the majority of all marketers practicing content marketing, the demands on executing effectively with content have changed. Simply having content is not good enough. Marketers must use content in concert with other, well-refined marketing capabilities. This whitepaper highlights that simply practicing content marketing contributes to improved effectiveness and when the right capabilities come together with content marketing, practitioners can even rival the performance of the Best-in- Class. Key takeaways from this whitepaper: Make the most of marketing efforts amplified by content Amplify content marketing performance by amplifying social media effectiveness Compound on benefits from content marketing efforts with integrated marketing technologies Everything comes back to revenue

Franchising in the Digital Age

White Paper: Primero Systems

Franchising empowers thousands of entrepreneurs to become turnkey business owners yet it faces a critical challenge of competing in the digital age by leveraging the power of internet in the best possible way. To become a digitally empowered franchise network and meet the challenges created by the Internet, a franchisor must digitally empower its franchise network and build online connections with franchisees. Key takeaways from this whitepaper on “Franchising in the Digital Age”: Harnessing content for franchise-branded experiences Continuing evolution of the underlying technologies fueling the digital transformation Enabling next-generation franchising The Value Proposition for digital franchising Get the digital difference with a franchise marketing platform that gives you the freedom to branch out.

The Secrets of Automotive Content Marketing

White Paper: Reevoo

The Secrets of Automotive Content Marketing:This whitepaper has combined consumer research and opinion of automotive industry experts to explain them . It guides automotive marketers in marketing their brand with User-Generated Content (UGC). The car buying journey is a path, not a one-time decision. As a result, delivering certain types of UGC at specific moments can be far more effective than firing everything you’ve got all at once. It’s all about understanding your customers and how their needs change during the decision-making process. Read this whitepaper for latest  tips and tricks that can help you make the most out of your content marketing efforts in automotive industry. It addresses questions such as: Why should the automotive industry embrace content marketing? How can automotive content marketing help your dealership dominant the market? How is user generated content marketing affecting automotive industry ? Why should you run user-generated content campaigns and how to launch the most effective UGC campaigns for automotive industry organizations? What are the ways to encourage user-generated content and how to market your automotive brand with it?  ​To help answer these questions, this whitepaper contains some of the ways automotive industry experts have used UGC to enhance their online content marketing efforts, and some tips on how your brand can follow their lead.

How to Optimally Deliver Video in the Enterprise

White Paper: Kollective

What is the right way to deliver enterprise video? There are, of course, many ways to get video delivery wrong. The right way to deliver enterprise video is to implement a software-defined enterprise content delivery network (SD ECDN). Learn more about how to deliver videos to the enterprises cost effectively and efficiently. This whitepaper on successfully implementing a software-defined enterprise content delivery network (SD ECDN) covers: Enterprise video delivery: With SD ECDN vs. Without SD ECDN How SD ECDN technology can fulfill your enterprise video requirements. Why and how you should enhance your enterprise video capabilities. Deliver video without compromising in quality: Whether enterprise IT will get video delivery right or wrong This white paper explains how video delivery overlays work—and why companies that adopt them will be far better off than those that don’t.

The New Imperative: Securing Enterprise Content

White Paper: Accellion

How do you secure the enterprise content management process? Files stored on the Enterprise Content Management (ECM) platforms are not easily accessible by users from outside of the office as ECM platforms typically require a VPN, and a public cloud solution. Making this content accessible to users across devices presents challenges for most enterprise organizations. IT departments need a solution to make ECM and cloud storage available securely to users, no matter where or when the work is being done. When developing an enterprise content management system, you should firstly have to focus on its security. This whitepaper briefs about the requirements to provide secure access to ECM platforms and cloud storage services, and how to best enable productivity for the workforce. • Is your organization able to provide secure access to all your stored enterprise content from any device? • Is protecting and managing sensitive content the top priority for your enterprise content management systems? • How Well Does Your Enterprise Content Management System Protect Sensitive Information? Read this white paper to learn about securing enterprise content within your organization.

7 Crucial Lessons Learned In Content Management System Implementations

White Paper: Bridgeline Digital

A detailed Content Management System implementation plan is designed to guide you through each phase of the CMS implementation and identify key processes throughout the lifecycle of the project. Effective implementation is essential to getting the most out of your content management software and learning how to use it efficiently. This Whitepaper examines seven key lessons learned by organizations that have selected a CMS solution, and are now in the process of CMS Content Management System implementation. Inside this technical whitepaper on ''content management system Implementation'':- Create a collaborative, motivated, multi-disciplinary team for content management system implementation Develop a cms implementation plan up front and follow it Use a distributed approach for large-scale deployments: Approach to content management software implementation Use digital agencies; creating content less difficult and how to make that content consistent Read this whitepaper to uncover the seven crucial lessons learned from Content Management System implementation that will help you plan a strong content management strategy.

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