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"Defining Leading Content Marketers and Following Content Marketers"

Quality Content Marketing Or Bust – Why It’s Worth It To Draw The Line

White Paper: Aberdeen Group

Simply practicing content marketing does not provide a competitive advantage. To see top-tier marketing results, content marketers must also enrich top-tier marketing capabilities.

While there is a wealth of such capabilities to enrich, taken together, the effect can be best summed up as quality content marketing. Thus, the line between what is quality content marketing and what isn’t is indeed vital for gaining content marketing’s full utility.

This whitepaper on “Quality Content Marketing or Bust –Why it’s worth it to draw the line” discusses the following:

  • Defining Leading Content Marketers and Following Content Marketers

  • Leading Content Marketers Are On-Par with Best-in-Class Marketers

  • Leading Content Marketers Surpass the Best-in-Class In Marketing Competencies

  • 3 key action items to help elevate standard content marketing to the Leading level of quality

Quality Content Marketing Or Bust – Why It’s Worth It To Draw The Line
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Simply practicing content marketing does not provide a competitive advantage. To see top-tier marketing results, content marketers must also enrich top-tier marketing capabilities. While there is a wealth of such capabilities to enrich, taken together, the effect can be best summed up as quality content marketing. Thus, the line between what is quality content marketing and what isn’t is indeed vital for gaining content marketing’s full utility. This whitepaper on “Quality Content Marketing or Bust –Why it’s worth it to draw the line” discusses the following: Defining Leading Content Marketers and Following Content Marketers Leading Content Marketers Are On-Par with Best-in-Class Marketers Leading Content Marketers Surpass the Best-in-Class In Marketing Competencies 3 key action items to help elevate standard content marketing to the Leading level of quality

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