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Content Marketing

Layperson's Guide to Hosting Services

White Paper: Elcom

  Utilizing a web hosting service, be it for a website, application, back end, database, or intranet is a major step forward into the digital business world, and thus should not be taken lightly. The best practice to making the transition smoothly is first to identify specifically what your business will need from said web hosting service in both the short and long term in order to find the best fit. In this whitepaper, educate yourself on the various important aspects and latest trends in web hosting as you move along the pipeline of digital technology.   Key takeaways from this whitepaper: Different Types of Web Hosting Present Hosting Landscape practices Best Practices for Choosing a Host Provider Recent Hosting Innovations

Quality Content Marketing Or Bust – Why It’s Worth It To Draw The Line

White Paper: Aberdeen Group

Simply practicing content marketing does not provide a competitive advantage. To see top-tier marketing results, content marketers must also enrich top-tier marketing capabilities. While there is a wealth of such capabilities to enrich, taken together, the effect can be best summed up as quality content marketing. Thus, the line between what is quality content marketing and what isn’t is indeed vital for gaining content marketing’s full utility. This whitepaper on “Quality Content Marketing or Bust –Why it’s worth it to draw the line” discusses the following: Defining Leading Content Marketers and Following Content Marketers Leading Content Marketers Are On-Par with Best-in-Class Marketers Leading Content Marketers Surpass the Best-in-Class In Marketing Competencies 3 key action items to help elevate standard content marketing to the Leading level of quality

Critical Capabilities For Effective Content Marketing

White Paper: Aberdeen Group

With the majority of all marketers practicing content marketing, the demands on executing effectively with content have changed. Simply having content is not good enough. Marketers must use content in concert with other, well-refined marketing capabilities. This whitepaper highlights that simply practicing content marketing contributes to improved effectiveness and when the right capabilities come together with content marketing, practitioners can even rival the performance of the Best-in- Class. Key takeaways from this whitepaper: Make the most of marketing efforts amplified by content Amplify content marketing performance by amplifying social media effectiveness Compound on benefits from content marketing efforts with integrated marketing technologies Everything comes back to revenue

The Secrets of Automotive Content Marketing

White Paper: Reevoo

The Secrets of Automotive Content Marketing:This whitepaper has combined consumer research and opinion of automotive industry experts to explain them . It guides automotive marketers in marketing their brand with User-Generated Content (UGC). The car buying journey is a path, not a one-time decision. As a result, delivering certain types of UGC at specific moments can be far more effective than firing everything you’ve got all at once. It’s all about understanding your customers and how their needs change during the decision-making process. Read this whitepaper for latest  tips and tricks that can help you make the most out of your content marketing efforts in automotive industry. It addresses questions such as: Why should the automotive industry embrace content marketing? How can automotive content marketing help your dealership dominant the market? How is user generated content marketing affecting automotive industry ? Why should you run user-generated content campaigns and how to launch the most effective UGC campaigns for automotive industry organizations? What are the ways to encourage user-generated content and how to market your automotive brand with it?  ​To help answer these questions, this whitepaper contains some of the ways automotive industry experts have used UGC to enhance their online content marketing efforts, and some tips on how your brand can follow their lead.

Overcoming Marketing Challenges

White Paper: SmartFocus

Despite the abundance of data, marketers find the process of making all this information useful and actionable considerably problematic. With many organizations struggling to keep up with the incoming flow of data, it is no surprise that they also struggle to cope with more advanced activities around marketing data. The process of confronting a multitude of data sources might sound daunting as without any direction or experience, simplest datasets can prove to be complex. It has now become an important challenge to define what is being sought after before proceeding and wading through masses of data. Marketers are advised to push through the data pain and prioritize turning data into insights, gaining a single customer view and marketing attribution, all of which are critical to success. Move ahead and read the following whitepaper that will address all your questions, including these: How to create a marketing data inve ntory? How to target specific audiences (segmentation)? What is the need of market attribution? How to enable predictive marketing?  

How to Optimally Deliver Video in the Enterprise

White Paper: Kollective

What is the right way to deliver enterprise video? There are, of course, many ways to get video delivery wrong. The right way to deliver enterprise video is to implement a software-defined enterprise content delivery network (SD ECDN). Learn more about how to deliver videos to the enterprises cost effectively and efficiently. This whitepaper on successfully implementing a software-defined enterprise content delivery network (SD ECDN) covers: Enterprise video delivery: With SD ECDN vs. Without SD ECDN How SD ECDN technology can fulfill your enterprise video requirements. Why and how you should enhance your enterprise video capabilities. Deliver video without compromising in quality: Whether enterprise IT will get video delivery right or wrong This white paper explains how video delivery overlays work—and why companies that adopt them will be far better off than those that don’t.

Forward Markets 2013-2018:Moving Direct Display Ad Sales on to the RTB Platform

White Paper: The Trade Desk

The adoption of real-time bidding(RTB)–based forward markets is inevitable for both ad agencies and publishers to remain commercially viable. By applying RTB technology, forward markets can automate, integrate, and optimize the trade and delivery of display advertising inventory, which today is still mostly sold in traditional direct sales transactions. This whitepaper on “Forward Markets 2013–2018: Moving Direct Display Ad Sales onto the RTB Platform,” explores the in depth opportunities and challenges of a forward market built on programmatic infrastructure, with the same buyer-controlled audience targeting found in RTB today. Readers will: Understand the advertising markets worldwide which includes data and forecasts for the RTB advertising markets of all global the adoption of real time bidding (RTB) Platform in premium digital display regions Get an estimate of current and past spending on forward market–based display ad sales and forecasts spending until the year 2018 Understand the challenges of employing RTB based forward markets

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