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"Keys to an Effective Content Marketing Strategy"

Critical Capabilities For Effective Content Marketing

Critical Capabilities For Effective Content Marketing

White Paper: Aberdeen Group

With the majority of all marketers practicing content marketing, the demands on executing effectively with content have changed. Simply having content is not good enough. Marketers must use content in concert with other, well-refined marketing capabilities.

This whitepaper highlights that simply practicing content marketing contributes to improved effectiveness and when the right capabilities come together with content marketing, practitioners can even rival the performance of the Best-in- Class.

Key takeaways from this whitepaper:

  • Make the most of marketing efforts amplified by content

  • Amplify content marketing performance by amplifying social media effectiveness

  • Compound on benefits from content marketing efforts with integrated marketing technologies

  • Everything comes back to revenue

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What is

What is Business Intelligence ?

Business intelligence is a technology-driven process in which variety of software applications are used to analyze organization’s raw data and presenting the information in actionable format so executives and business leads can make better decisions looking at them. Although business intelligence has some common functions, it includes three basic functions: data mining, data analyzing and data processing.

What is Business ?

By definition a business is an organization or economic system with consistent and typical exchange of produced goods and offered services for one another or for money to fulfill human needs. Types of businesses, Non-Profit business: This is a type of business with charitable or educational goal rather than earning money from its services.

What is marketing ?

To sell a product, a company follows some marketing techniques and strategies to get themselves identified by the customers in the market. It basically involves some marketing plans in order to ensure that the right-mix of products is reaching the right audience. It starts from the production department to the product manufacture; marketing department focused on promoting, distributing and pricing the product

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