White Paper: Aberdeen Group
With the majority of all marketers practicing content marketing, the demands on executing effectively with content have changed. Simply having content is not good enough. Marketers must use content in concert with other, well-refined marketing capabilities.
This whitepaper highlights that simply practicing content marketing contributes to improved effectiveness and when the right capabilities come together with content marketing, practitioners can even rival the performance of the Best-in- Class.
Key takeaways from this whitepaper:
Make the most of marketing efforts amplified by content
Amplify content marketing performance by amplifying social media effectiveness
Compound on benefits from content marketing efforts with integrated marketing technologies
Everything comes back to revenue
By: Software AG
Digital business transformation is based on an IT architecture transformation with a roadmap for digital capability implementation. Based on the software platforms, digital companies create enhanced or totally new business models which offer completely new digital customer experiences. Established companies are building up software know-how and are acquiring software companies to accelerate their digital transformation by injecting software innovation capabilities into their core business areas. This whitepaper helps to understand what makes today’s digital challengers attractive to customers and consumers, as it highlights their core competencies and differentiators based on their digital software-based technology. Key takeaways from this whitepaper: Digital challengers separate companies from their customers Implementing digital capabilities for digital use cases Digital companies have a micro services-oriented, scalable IT architecture
The most flexible Business Intelligence (BI) platform, QlikView, allows its users to gain valuable insights by understanding the fine line between the relevant data and the redundant data. It stimulates unrestricted analysis of application data, thus helping users make timely and accurate decisions. If you are already aware of the above mentioned BI platform, then here’s an investment solution that would add on to the values of your Qlik investment. This white paper reveals the concealed facet of the same BI tool that could be coherently integrated with an extension facilitating freedom and flexibility for everyone in the company, in terms of analyzing planning data. This QlikView white paper unfolds how you can enhance your Qlik system with data capture and write-back to the database as well as specific planning functionality such as easy top-down planning and driver-based bottom-up planning, unifying Business Intelligence (BI) with Corporate Performance Management (CPM).