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Quality Content Marketing Or Bust – Why It’s Worth It To Draw The Line

White Paper: Aberdeen Group

Simply practicing content marketing does not provide a competitive advantage. To see top-tier marketing results, content marketers must also enrich top-tier marketing capabilities. While there is a wealth of such capabilities to enrich, taken together, the effect can be best summed up as quality content marketing. Thus, the line between what is quality content marketing and what isn’t is indeed vital for gaining content marketing’s full utility. This whitepaper on “Quality Content Marketing or Bust –Why it’s worth it to draw the line” discusses the following: Defining Leading Content Marketers and Following Content Marketers Leading Content Marketers Are On-Par with Best-in-Class Marketers Leading Content Marketers Surpass the Best-in-Class In Marketing Competencies 3 key action items to help elevate standard content marketing to the Leading level of quality

Critical Capabilities For Effective Content Marketing

White Paper: Aberdeen Group

With the majority of all marketers practicing content marketing, the demands on executing effectively with content have changed. Simply having content is not good enough. Marketers must use content in concert with other, well-refined marketing capabilities. This whitepaper highlights that simply practicing content marketing contributes to improved effectiveness and when the right capabilities come together with content marketing, practitioners can even rival the performance of the Best-in- Class. Key takeaways from this whitepaper: Make the most of marketing efforts amplified by content Amplify content marketing performance by amplifying social media effectiveness Compound on benefits from content marketing efforts with integrated marketing technologies Everything comes back to revenue

Franchising in the Digital Age

White Paper: Primero Systems

Franchising empowers thousands of entrepreneurs to become turnkey business owners yet it faces a critical challenge of competing in the digital age by leveraging the power of internet in the best possible way. To become a digitally empowered franchise network and meet the challenges created by the Internet, a franchisor must digitally empower its franchise network and build online connections with franchisees. Key takeaways from this whitepaper on “Franchising in the Digital Age”: Harnessing content for franchise-branded experiences Continuing evolution of the underlying technologies fueling the digital transformation Enabling next-generation franchising The Value Proposition for digital franchising Get the digital difference with a franchise marketing platform that gives you the freedom to branch out.

Intelligent Contact Routing

White Paper: Content Guru

Building an intelligent contact routing strategy to improve customer experience level that considers customer value, resources, agent skills, priority rules can be challenging. Giving customers greater control over the communication process, in conjunction with more intelligent contact routing, will maximize the chances of getting customers the best possible customer experience. This technical whitepaper on “Intelligent Contact Routing to improve customer experience ” covers the top 10 tips to ensure customers reach the right agents and resources, each and every time. It highlights: Set contact routing rules that fully support your customer experience management objectives Make full use of all available information for intelligent contact routing Actively manage the customer journey to improve customer experience Act on customer insight and feedback for skill-based contact routing Read this whitepaper which discusses ways in which organizations can efficiently, quickly and consistently conduct the customer contact routing to the right resources, every time for better customer experience.

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