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Enterprise Content Management

Franchising in the Digital Age

White Paper: Primero Systems

Franchising empowers thousands of entrepreneurs to become turnkey business owners yet it faces a critical challenge of competing in the digital age by leveraging the power of internet in the best possible way. To become a digitally empowered franchise network and meet the challenges created by the Internet, a franchisor must digitally empower its franchise network and build online connections with franchisees. Key takeaways from this whitepaper on “Franchising in the Digital Age”: Harnessing content for franchise-branded experiences Continuing evolution of the underlying technologies fueling the digital transformation Enabling next-generation franchising The Value Proposition for digital franchising Get the digital difference with a franchise marketing platform that gives you the freedom to branch out.

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