White Paper: Visual Unity
Want to stop content piracy?
Multi-screen is at the top of the entertainment industry’s agenda for delivering digital video. Many in the entertainment industry are quick to blame piracy for any revenue decline in their business. But why not blame the Internet itself?
This whitepaper explores how piracy has evolved over the past decades, issues surrounding copyright infringement in the entertainment industry, and the steps necessary to convert Piratez into consumers in this digital age. It addresses questions like:
What are the origins of digital piracy and what are the methods that have been developed to halt its progress?
What is the role of social media in piracy and the entertainment industry?
What are the issues surrounding piracy and content protection, in the form of a gap analysis about what consumers want from their entertainment?
Read this whitepaper to learn about the new trends in multi-screen and the privacy related challenges that solution providers are facing today in assisting curators of content to address their content aggregators and distributors’ needs and changing market demands.
A strong Social media strategy benefits brands by sharpening the focus and consolidating efforts for maximum results. The social media strategy serves as a roadmap and is planned after reviewing the relevant channels and targeted consumer’s online behavior. But do you have a cohesive social media strategy across all your marketing efforts that let you optimize your return on marketing investment? This informative whitepaper presents social media "at a glance" while providing 3 key questions to help identify common gaps in any social media strategy plan. It focuses on: What are the ways in which your business can benefit from a social media marketing strategy? Do social media marketing strategy lends itself towards reaching a current or prospective customer? Does social media strategy plan evaluate the results of each tactic and give a clear view of progress? How to plan and develop a perfect social media strategy that works like charm for your organization? Download this whitepaper on “Three reasons to take another look at your social media strategy,” and apply the tips you need to turn those gaps into opportunities and improve the success of your social media campaigns.
By: Retailer Web Services
Online reviews are essential for the reputation of local businesses. When a company provides a service or a product, the customer is either satisfied or dissatisfied. In the digital world today, customers often take their experience straight to the web. Online business reviews will no longer be a source of embarrassment or anxiety—they’ll be an incredible asset to your business. With the rise of social media and online reviews, our interactions have been forever magnified and transformed. This whitepaper talks about the importance of online customer reviews and how it helps your clients manage their online reputation and generate reviews to stay ahead of the competition. Key takeaways from this whitepaper: Prominent display of business reviews Odds are stacked against you: Customers with bad experiences are more likely to leave reviews Multiply the effect of good reviews by showcasing and sharing them You’re not safe just because you have no reviews And that’s not all you can gain from bad reviews
What is Business ?
By definition a business is an organization or economic system with consistent and typical exchange of produced goods and offered services for one another or for money to fulfill human needs. Types of businesses, Non-Profit business: This is a type of business with charitable or educational goal rather than earning money from its services.
What is marketing ?
To sell a product, a company follows some marketing techniques and strategies to get themselves identified by the customers in the market. It basically involves some marketing plans in order to ensure that the right-mix of products is reaching the right audience. It starts from the production department to the product manufacture; marketing department focused on promoting, distributing and pricing the product
What is Social Media ?
Social media refers to web applications or tools that can be used in interacting with other people to create, share or exchange information with each other through the medium- Internet. Social media was originated as a tool for individuals to exchange information with their friends and family but later businesses adopted the new communication channel just to increase their product reach.