White Paper: Sitecore
A strong Social media strategy benefits brands by sharpening the focus and consolidating efforts for maximum results. The social media strategy serves as a roadmap and is planned after reviewing the relevant channels and targeted consumer’s online behavior.
But do you have a cohesive social media strategy across all your marketing efforts that let you optimize your return on marketing investment?
This informative whitepaper presents social media "at a glance" while providing 3 key questions to help identify common gaps in any social media strategy plan. It focuses on:
What are the ways in which your business can benefit from a social media marketing strategy?
Do social media marketing strategy lends itself towards reaching a current or prospective customer?
Does social media strategy plan evaluate the results of each tactic and give a clear view of progress?
How to plan and develop a perfect social media strategy that works like charm for your organization?
Download this whitepaper on “Three reasons to take another look at your social media strategy,” and apply the tips you need to turn those gaps into opportunities and improve the success of your social media campaigns.
If you have identified the need for a self-service password reset solution, you are likely familiar with the cost-savings, usability, and security benefits. The next step is identifying the criteria to use when evaluating the desired outcome of your investment. A self-service password reset and management solution not only reduces the number of help desk password tickets but also enhances the productivity of an end user by averting unnecessary and prolonged waits. This whitepaper provides insights for achieving significant savings and maintaining security requires looking at what we call the Triple A’s: Adoption, Authentication, and Access. The right balance is attainable with a solution that is: • Easy to adopt - with various enrollment options • Highly accessible - no matter the device and location • Secure yet flexible - permits multifactor authentication with authentication choice • Cost effective - uses existing assets such as Active Directory, mobile devices, and authentication devices.
By: Retailer Web Services
Online reviews are essential for the reputation of local businesses. When a company provides a service or a product, the customer is either satisfied or dissatisfied. In the digital world today, customers often take their experience straight to the web. Online business reviews will no longer be a source of embarrassment or anxiety—they’ll be an incredible asset to your business. With the rise of social media and online reviews, our interactions have been forever magnified and transformed. This whitepaper talks about the importance of online customer reviews and how it helps your clients manage their online reputation and generate reviews to stay ahead of the competition. Key takeaways from this whitepaper: Prominent display of business reviews Odds are stacked against you: Customers with bad experiences are more likely to leave reviews Multiply the effect of good reviews by showcasing and sharing them You’re not safe just because you have no reviews And that’s not all you can gain from bad reviews
What is marketing ?
To sell a product, a company follows some marketing techniques and strategies to get themselves identified by the customers in the market. It basically involves some marketing plans in order to ensure that the right-mix of products is reaching the right audience. It starts from the production department to the product manufacture; marketing department focused on promoting, distributing and pricing the product
What is Digital Transformation ?
Digital transformation is the noteworthy and accelerating transformation of procedures, activities and foundational components of a business leveraging its operating model to its infrastructure with the application of digital technology across society in a strategic and prioritized way.
What is Digitalization ?
Digitalization is the mixing of virtual technologies with cutting edge progresses into everyday lifestyles through the digitization of everything that can be digitized. Digitalization is not quite the same as digitization. According to Gartner, “Digitization is the process of changing from analog to digital form.”