Social Media

White Paper: Kuno Creative

Inbound sales process is a consultative selling method that focuses on helping buyers to make a purchasing decision in order to build a non-intrusive relationship. Inbound sales is about sincerely guiding prospects to the right solution for their needs or problems and furthermore, helping them feel comfortable with their decision. Who is an inbound sales representative? How can a sales representative bring more revenue to an organization? This whitepaper focuses on the key issues like: Practicing the inbound strategy that properly targets campaigns to generate high-quality, sales qualified leads. Since outbound sales process is becoming obsolete, more focus needs to be on inbound strategy. inbound focuses on monitoring the wants of the buyer and provides the right content to support a sale. This ''Inbound sales'' whitepaper covers: Developing Inbound Sales Process Building the Inbound Sales Team that sustains the sales growth Using Technology to Build and Pipeline Sales Process What information do buyers look at while making a purchasing decision? What are the best inbound marketing tactics that focuses on generating more qualified sales leads and customers? Download this whitepaper to learn more about building a good inbound sales team with right technology and right process that results in generating qualified leads and increased revenue of organization.

White Paper: Kuno Creative

Paid Content Distribution- The Inbound Marketers’ Way Paid content distribution is a bridge above the swelling sea of content that connects brands with target audiences to help the right information find the right people. But the real challenge is to create highly engaging, personalized content that delivers value to its intended audience. This whitepaper guides you on how to connect with people through different paid media distribution channels including social media. It also covers topics such as: How can inbound marketers build a Perfect Content Distribution Strategy for paid media? Why inbound marketers need to consider paid content distribution? How to cost effectively distribute your content across social media channels? How to target the right audience for paid content distribution by finding the right information about them? Which paid content distribution channels can have a major impact on your search rankings? How to set the overall paid content distribution campaign budget to manage daily spend? Start delivering content to the right buyers at the right time and meet specific marketing goals.

White Paper: Kuno Creative

Buy-in, Budgets and Best practices needed for successful inbound marketing: Inbound marketing is not a single channel or a tactic, but a philosophy that drives your entire marketing strategy. Inbound marketing refers to marketing activities that bring visitors in, rather than having the marketers go out to get the attention of the audience. This White Paper will help you understand: Allocating marketing budgets for paid advertising through search engines or different social sites. Assign a daily budget or a total budget to a campaign and run the sponsored content for any time period, giving you a lot of flexibility. Setting the right budget, followed reporting and execution of best practices ​______________________________________________________________ This whitepaper provides a brief analysis of inbound marketing and its benefits including the below topics: Why choose Inbound Marketing? How is inbound marketing different from traditional marketing? How does inbound marketing help in launching new product? Setting an inbound marketing budget: budgeting for content creation &promoting content through paid channels Paid channels to consider: Facebook, Google adwords, LinkedIn ads and sponsored content Building an inbound marketing team Best inbound marketing practices in action Download this whitepaper to learn more about buy-in, budget and best practices in inbound marketing.

White Paper: Cirius Messaging Inc

Having an effective email compliance policy is necessary for every organization to demonstrate and ensure that the business is operating in a compliant manner and to minimize ongoing legal risk. Are you sure if your daily corporate email communication is covered by email compliance laws and regulations?? A solid Email compliance policy can help organizations get rid of common phishing, malware attacks, and leaky emails to secure intellectual property, prevent harassment and protect the corporate brand. This white paper outlines five straightforward steps that organizations can follow to develop an effective email compliance policy to help address technical security safeguard standards. It will help you: 1. To determine what applies to you and what to do: Major regulations affecting organizations’ email policy 2. To identify what needs protecting and set protocols 3. To track data leaks and losses 4. To identify the solution you need 5. To educate your users

White Paper: mi9

Omni-channel merchandising opportunities in retailing makes it possible for retailers to blend the art of experience, taste, and judgment with optimization science and advanced analytics. By combining the Omni-channel retail trends and strategies, retailers can intelligently determine the most desirable and profitable products, prices, promotions, and markdowns.  Read this whitepaper to learn why omnichannel merchandising has become must-have thing for today’s retailer. It focuses on: •    What are the biggest challenges that retailers are facing when moving towards an omnichannel merchandising model?  •    What tools will be the most useful in meeting those challenges in an omnichannel retailing environment? •    What are some of the ‘basics’, retailers need to have in place as they move toward an omnichannel merchandising strategy?? •    What are the mileposts on the road to creating and executing a successful omnichannel merchandising strategy? Read this whitepaper to discover how retailers can tap new sources of demand data in tailoring their assortments to more sharply defined customer segments, improving turnover, sell-through, and profitability in an omnichannel retailing environment.  

White Paper: CrownPeak

The goal of this descriptive whitepaper is to clarify what SaaS is and help the reader understand why not everything that is called SaaS meets the requirements of a true “Software as a Service” model. It also addresses key questions like: What is the relationship between SaaS and cloud computing? What are the core principles which makeup the fundamental building blocks of a SaaS application? What are the four layers of security which is used to safeguard customer data in a SaaS environment? What are the business benefits of Web Content Management when combined with the Software as a Service application? Is SaaS Web Content Management right for your business? Read this whitepaper on “What is SaaS And Why Do I Care?” that helps digital marketers and technology managers understand the true definition of SaaS, and eliminate preconceived objections about the benefits of a SaaS-based delivery model. 

White Paper: Sitecore

A strong Social media strategy benefits brands by sharpening the focus and consolidating efforts for maximum results. The social media strategy serves as a roadmap and is planned after reviewing the relevant channels and targeted consumer’s online behavior. But do you have a cohesive social media strategy across all your marketing efforts that let you optimize your return on marketing investment? This informative whitepaper presents social media "at a glance" while providing 3 key questions to help identify common gaps in any social media strategy plan. It focuses on: What are the ways in which your business can benefit from a social media marketing strategy? Do social media marketing strategy lends itself towards reaching a current or prospective customer? Does social media strategy plan evaluate the results of each tactic and give a clear view of progress? How to plan and develop a perfect social media strategy that works like charm for your organization? Download this whitepaper on “Three reasons to take another look at your social media strategy,” and apply the tips you need to turn those gaps into opportunities and improve the success of your social media campaigns.