White Paper: Retailer Web Services
Online reviews are essential for the reputation of local businesses. When a company provides a service or a product, the customer is either satisfied or dissatisfied. In the digital world today, customers often take their experience straight to the web.
Online business reviews will no longer be a source of embarrassment or anxiety—they’ll be an incredible asset to your business. With the rise of social media and online reviews, our interactions have been forever magnified and transformed.
This whitepaper talks about the importance of online customer reviews and how it helps your clients manage their online reputation and generate reviews to stay ahead of the competition.
Prominent display of business reviews
Odds are stacked against you: Customers with bad experiences are more likely to leave reviews
Multiply the effect of good reviews by showcasing and sharing them
You’re not safe just because you have no reviews
And that’s not all you can gain from bad reviews
The unprecedented growth in the online retail space can be attributed to the omni-channel marketing environment and an influx of e-commerce solutions. The emphasis has gradually shifted to implementing digital marketing strategies based on industry specific marketing trends with intuitive new technologies supporting them. “Amazing marketing automation software, like Pardot and Marketo are available in the marketplace today, but the independent retailers we serve don’t have the budget, CRM tools, or the technical expertise needed to integrate these off-the-shelf marketing automation platforms with their own systems,” explains James Kane, CEO, Retailer Web Services.
Personalization in online retail – Let’s cut through the noise and improve the customer experience. There’s no doubt that personalization is an important element to any online retail store, but personalization is not an end in itself. It exists to help retailers meet their aims. This whitepaper discusses about the types of personalization software, and offers some insight into how best evaluate their varying approaches. Key takeaways from this whitepaper: Types of personalization Distinction between personalization and segmentation Benefits promised by personalization solutions Evaluating performance and solution design in retail Personalization - A coherent approach
Helping retailers provide a seamless digital experience Continuing innovations in store technology that transform the retail experience, powered by mobile apps, API design management, interactive displays, and other elements are designed to fit together with digital services and big data insights into a cohesive whole. This whitepaper provides insights on how leaders can be successful by creating a business-led portfolio of API services that consistently deliver comprehensive services at any touch-point. It discusses: Digital experiences are critical for retailers IT faces many obstacles to delivering a cohesive API services portfolio Accelerate digital retail with the API service design platform Without the API design management, your firm is destined to struggle to deliver the omni-channel experiences your customers are demanding.
By: Archer Software
Development of interfaces and applications meeting the current requirements, both in terms of ergonomics and design and in terms of reliability and performance (UI, UX) is a daunting task. This whitepaper focuses...
What is Business ?
By definition a business is an organization or economic system with consistent and typical exchange of produced goods and offered services for one another or for money to fulfill human needs. Types of businesses, Non-Profit business: This is a type of business with charitable or educational goal rather than earning money from its services.
What is Social Media ?
Social media refers to web applications or tools that can be used in interacting with other people to create, share or exchange information with each other through the medium- Internet. Social media was originated as a tool for individuals to exchange information with their friends and family but later businesses adopted the new communication channel just to increase their product reach.
What is Twitter ?
Founded in 2006, Twitter is a social networking and microblogging platform that allows broadcasting of short burst messages to the world, with the intent to share information easily and effectively with the audience. By limiting a message to 140 characters, Twitter facilitates information sharing in a quick manner. Twitter is a platform where people can submit, share, and read short messages called tweets while having the option to get the recent tweets from others automatically to their twitt