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Unified Analytics

SEEING THE FOREST FOR THE TREES: Unified Analytics for Modern Marketing

White Paper: Conversion Logic

A comprehensive cross-channel view of marketing performance, analyzing how individual channels perform as well as how they affect each other, has the potential to significantly improve efficiency and impact of activity across the organization. This whitepaper on “Seeing the Forest for the Trees: Unified Analytics for Modern Marketing,” analyzes the findings according to the survey conducted, and provides actionable insights, including: Trends in channel utilization, especially around programmatic Which KPIs executives really want, and how marketers measure them with the analytics tools How to overcome data accuracy obstacles Benefits from attribution, and how to assess your implementation readiness Challenges with cross-channel attribution, and how to overcome them

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