White Paper: Conversion Logic
A comprehensive cross-channel view of marketing performance, analyzing how individual channels perform as well as how they affect each other, has the potential to significantly improve efficiency and impact of activity across the organization.
This whitepaper on “Seeing the Forest for the Trees: Unified Analytics for Modern Marketing,” analyzes the findings according to the survey conducted, and provides actionable insights, including:
By: Software AG
Digital business transformation is based on an IT architecture transformation with a roadmap for digital capability implementation. Based on the software platforms, digital companies create enhanced or totally new business models which offer completely new digital customer experiences. Established companies are building up software know-how and are acquiring software companies to accelerate their digital transformation by injecting software innovation capabilities into their core business areas. This whitepaper helps to understand what makes today’s digital challengers attractive to customers and consumers, as it highlights their core competencies and differentiators based on their digital software-based technology. Key takeaways from this whitepaper: Digital challengers separate companies from their customers Implementing digital capabilities for digital use cases Digital companies have a micro services-oriented, scalable IT architecture
The most flexible Business Intelligence (BI) platform, QlikView, allows its users to gain valuable insights by understanding the fine line between the relevant data and the redundant data. It stimulates unrestricted analysis of application data, thus helping users make timely and accurate decisions. If you are already aware of the above mentioned BI platform, then here’s an investment solution that would add on to the values of your Qlik investment. This white paper reveals the concealed facet of the same BI tool that could be coherently integrated with an extension facilitating freedom and flexibility for everyone in the company, in terms of analyzing planning data. This QlikView white paper unfolds how you can enhance your Qlik system with data capture and write-back to the database as well as specific planning functionality such as easy top-down planning and driver-based bottom-up planning, unifying Business Intelligence (BI) with Corporate Performance Management (CPM).
What is Analytics ?
Analytics is the process of obtaining an optimal and realistic decision based on examining existing data, typically large sets of business data, with the aid of mathematics, statistics, specialized systems and software. In the last few years use of analytical methods to extract useful insights from data have gained immediate importance and has helped several companies improve their business performances.
What is marketing ?
To sell a product, a company follows some marketing techniques and strategies to get themselves identified by the customers in the market. It basically involves some marketing plans in order to ensure that the right-mix of products is reaching the right audience. It starts from the production department to the product manufacture; marketing department focused on promoting, distributing and pricing the product
What is Unified Analytics ?
Unified Analytics, the process via which the structured and unstructured data is integrated into one. It enables the access to data from a single interface, connecting data and insights. With Unified Analytics, it is easier for the different business enterprises to provide a platform for customers in which they can answer questions in real time. In order to make healthy improvements to a business, Unified Analytics is often used.