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"Unified Analytics for Modern Marketing"

SEEING THE FOREST FOR THE TREES: Unified Analytics for Modern Marketing

SEEING THE FOREST FOR THE TREES: Unified Analytics for Modern Marketing

White Paper: Conversion Logic

A comprehensive cross-channel view of marketing performance, analyzing how individual channels perform as well as how they affect each other, has the potential to significantly improve efficiency and impact of activity across the organization.

This whitepaper on “Seeing the Forest for the Trees: Unified Analytics for Modern Marketing,” analyzes the findings according to the survey conducted, and provides actionable insights, including:

  • Trends in channel utilization, especially around programmatic
  • Which KPIs executives really want, and how marketers measure them with the analytics tools
  • How to overcome data accuracy obstacles
  • Benefits from attribution, and how to assess your implementation readiness
  • Challenges with cross-channel attribution, and how to overcome them

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What is

What is Analytics ?

Analytics is the process of obtaining an optimal and realistic decision based on examining existing data, typically large sets of business data, with the aid of mathematics, statistics, specialized systems and software. In the last few years use of analytical methods to extract useful insights from data have gained immediate importance and has helped several companies improve their business performances.

What is marketing ?

To sell a product, a company follows some marketing techniques and strategies to get themselves identified by the customers in the market. It basically involves some marketing plans in order to ensure that the right-mix of products is reaching the right audience. It starts from the production department to the product manufacture; marketing department focused on promoting, distributing and pricing the product

What is Unified Analytics ?

Unified Analytics, the process via which the structured and unstructured data is integrated into one. It enables the access to data from a single interface, connecting data and insights. With Unified Analytics, it is easier for the different business enterprises to provide a platform for customers in which they can answer questions in real time. In order to make healthy improvements to a business, Unified Analytics is often used.

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