Unified Analytics for Modern Marketing

Share On

Loading...
PROCESSING. PLEASE WAIT...

"Unified Analytics for Modern Marketing"

SEEING THE FOREST FOR THE TREES: Unified Analytics for Modern Marketing

SEEING THE FOREST FOR THE TREES: Unified Analytics for Modern Marketing

White Paper: Conversion Logic

A comprehensive cross-channel view of marketing performance, analyzing how individual channels perform as well as how they affect each other, has the potential to significantly improve efficiency and impact of activity across the organization.

This whitepaper on “Seeing the Forest for the Trees: Unified Analytics for Modern Marketing,” analyzes the findings according to the survey conducted, and provides actionable insights, including:

  • Trends in channel utilization, especially around programmatic
  • Which KPIs executives really want, and how marketers measure them with the analytics tools
  • How to overcome data accuracy obstacles
  • Benefits from attribution, and how to assess your implementation readiness
  • Challenges with cross-channel attribution, and how to overcome them

Login With

Related White Papers

Mastering the challenge of Digital Transformation

By: Software AG

Digital business transformation is based on an IT architecture transformation with a roadmap for digital capability implementation. Based on the software platforms, digital companies create enhanced or totally new business models which offer completely new digital customer experiences. Established companies are building up software know-how and are acquiring software companies to accelerate their digital transformation by injecting software innovation capabilities into their core business areas. This whitepaper helps to understand what makes today’s digital challengers attractive to customers and consumers, as it highlights their core competencies and differentiators based on their digital software-based technology. Key takeaways from this whitepaper: Digital challengers separate companies from their customers Implementing digital capabilities for digital use cases Digital companies have a micro services-oriented, scalable IT architecture

Extend the value of your Qlik investment

By: Jedox

The most flexible Business Intelligence (BI) platform, QlikView, allows its users to gain valuable insights by understanding the fine line between the relevant data and the redundant data. It stimulates unrestricted analysis of application data, thus helping users make timely and accurate decisions. If you are already aware of the above mentioned BI platform, then here’s an investment solution that would add on to the values of your Qlik investment. This white paper reveals the concealed facet of the same BI tool that could be coherently integrated with an extension facilitating freedom and flexibility for everyone in the company, in terms of analyzing planning data. This QlikView white paper unfolds how you can enhance your Qlik system with data capture and write-back to the database as well as specific planning functionality such as easy top-down planning and driver-based bottom-up planning, unifying Business Intelligence (BI) with Corporate Performance Management (CPM).

follow on linkedin follow on twitter follow on facebook 2018 All Rights Reserved | by: www.ciowhitepapersreview.com