Crisis Preparation

White Paper: Sprinklr

Crisis management techniques are designed to protect an organization and its stakeholders from threats and reduce the impact felt by threats. Developing a well-thought-out crisis management plan can be the difference between brand longevity and long-term brand damage. In this Crisis Management whitepaper on, you will learn: A guided approach to assessing and handling brand crisis scenario Combined perspectives from industry thought leaders, and our own recommendations for brand reputation management Create a customized crisis preparation model by assembling a crisis management team Crisis Plan Flowchart to assist you in putting out flash fires and rolling disasters Your brand’s crisis might not be as dramatic as a star falling from grace, but it can be just as disastrous. That’s why you need to develop a comprehensive crisis management plan!!