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White Paper: Lightspeed

Two years of upheaval have shown us how important it is to respond swiftly to evolving customer demands. Unfortunately, many businesses are still unprepared for these changes, due in large part to legacy tools that restrict adaptability. And as the retail giants of the world race ahead, small- and medium-sized retailers are being left behind. But it doesn’t have to be that way. Thanks to continued development in retail technology, independent businesses can revolutionize their customer experience without breaking the bank. Retailers need to look to the future by adopting the digital strategies that have kept industry leaders selling through two years of challenges. This playbook walks through how to hedge a retail business against challenges with new technology, enabling retailers to expand their reach into customers’ homes and creating stronger relationships in the process.