White Paper: AIMIA
Building customer intimacy means creating a trusting, safe environment where both parties can share freely. In a competitive market where loyalty programs are ubiquitous, brands must set themselves apart to drive customer experiences to build real relationships.
Companies are beginning to figure out how to reward customers for the important interactions that precede and follow a purchase.
In this whitepaper, explore the four powerful pillars you can build to use interaction data to create customer intimacy and long-term loyalty.
Customers have gradually high expectations of the brands with which they share their data. Today the way companies collect and use data, and the way their customers share it, is changing. For years companies have been striving to create customer loyalty programs that stick. Companies must move away from just collecting customer data, to using it in a way that provides more value or a better experience for their customers. Why companies want certain types of customer data and what the benefits for the customer will be? This whitepaper provides insights on helping the clients deliver customer experiences that stand out and encourage brand loyalty. This white paper on “customer insight to inspire true loyalty’’highlights: Five global insights into customer loyalty The value of data is rising Customers expect more for sharing their data Four types of customer data and how to value them Five actions marketers need to take now
By: Iptor Supply Chain Systems
The emergence of digital technology has equally impacted the publishing industry. The threshold to paper-based books is on a significant decline due to the digital revolution. This has led to the advancement of a new phase, in the management of core processes that serve as the backbone for any publishing house. But, the lack of integration on current systems is a major reason for the disruption of supply chain in publishing sector. Implementation of ERP solutions has always been a booster to management barriers, and introducing the same to a publishing firm will definitely leverage the market for decision makers. Find out more about the Impact of Digital Technology through the Whitepaper below and address all your queries: Has the increased use of digital platform impacted business decisions? Will switching to ERP solutions enhance your publication firm’s business growth? What are the benefits and barriers while using publishing supply chain technology?
A common reason projects fail is a lack of visibility over the entire spectrum of the project management process (PMP). Establishing a PMO is recommended to manage multiple projects and programs in collaboration under...
What is Business Intelligence ?
Business intelligence is a technology-driven process in which variety of software applications are used to analyze organization’s raw data and presenting the information in actionable format so executives and business leads can make better decisions looking at them. Although business intelligence has some common functions, it includes three basic functions: data mining, data analyzing and data processing.
What is Customer Journey ?
The complete journey a customer takes while purchasing a product that might include a lot of factors like choosing the right product, taking delivery of the product, interaction with the seller and after sales service. Each of these factors could also be called as touch points. It is of utmost importance for any business to make sure that the customers are happy at every point in their journeys.
What is Customer Relationship Management ?
Customer Relationship Management is a set of practices, technologies, and strategies followed by companies to bring in a healthy customer interaction environment. For Customer Relationship Management, organizations use software systems to keep a record of customers’ contact information across different channels and track customer activity. These systems also consist of information related to customer care staff, sales leads, and even history of customers.