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"Rewarding Interactions For Real Customer Intimacy"

Rewarding Interactions: Are You Ready For Customer Intimacy?

White Paper: AIMIA

Building customer intimacy means creating a trusting, safe environment where both parties can share freely. In a competitive market where loyalty programs are ubiquitous, brands must set themselves apart to drive customer experiences to build real relationships.

Companies are beginning to figure out how to reward customers for the important interactions that precede and follow a purchase.

In this whitepaper, explore the four powerful pillars you can build to use interaction data to create customer intimacy and long-term loyalty.

Key Takeaways from This White Paper On Customer Experience:

  • Benefits of adding interaction data and tying it in with transaction data
  • Rewarding interactions takes time and proper analysis
  • Ways to boost loyalty and foster intimacy with engaged customers
  • The power of social, mobile and digital customer interactions

Rewarding Interactions: Are You Ready For Customer Intimacy?
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Customer Relationship Management is a set of practices, technologies, and strategies followed by companies to bring in a healthy customer interaction environment. For Customer Relationship Management, organizations use software systems to keep a record of customers’ contact information across different channels and track customer activity. These systems also consist of information related to customer care staff, sales leads, and even history of customers.

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