White Paper: AIMIA
Building customer intimacy means creating a trusting, safe environment where both parties can share freely. In a competitive market where loyalty programs are ubiquitous, brands must set themselves apart to drive customer experiences to build real relationships.
Companies are beginning to figure out how to reward customers for the important interactions that precede and follow a purchase.
In this whitepaper, explore the four powerful pillars you can build to use interaction data to create customer intimacy and long-term loyalty.
Developing email campaigns that span the entire customer lifecycle for your loyalty program is an important part of the strategy. By activating the right heuristics at the right time, through personalized loyalty communications, it is possible to influence consumer behavior and maximize customer lifetime value. Understanding psychological influencers and applying that knowledge to your email campaigns can not only improve your engagement among existing members, but grow your membership as well. This whitepaper provides insights on the seven email campaigns that every loyalty program should include in a lifecycle communications strategy. These seven email campaigns are as follows: The Invitation- Member acquisition The Welcome- Reciprocity The Statement-Commitment and consistency The Motivator-Scarcity The Celebration-Peak-end rule The Referral-Social proof The Win-Back-Loss aversion
In today’s recovering global economy, identifying and positively influencing these loyalty moments of truth- the inflection points, has become our singular challenge. Every customer interaction can make or break the relationship with your brand - from the first encounter with your brand, through the first purchase, at each touch point one encounters in your loyalty program, and into each post-purchase service encounter. In this whitepaper, recognize the most important inflection points along your customer journey from curious newcomers to brand loyalists. It addresses key questions like: What are the 10 most important loyalty moments of truth? How to identify and act on these inflection points with relationship-saving tactics? What are the guidelines for getting them right? What are the ways with which you can help foster customer advocacy? How to avoid dropping the ball with inflection points? What are the best practices to receive the full benefit of increased loyalty through the redemption experience?
What is Business Intelligence ?
Business intelligence is a technology-driven process in which variety of software applications are used to analyze organization’s raw data and presenting the information in actionable format so executives and business leads can make better decisions looking at them. Although business intelligence has some common functions, it includes three basic functions: data mining, data analyzing and data processing.
What is Customer Journey ?
The complete journey a customer takes while purchasing a product that might include a lot of factors like choosing the right product, taking delivery of the product, interaction with the seller and after sales service. Each of these factors could also be called as touch points. It is of utmost importance for any business to make sure that the customers are happy at every point in their journeys.
What is Customer Relationship Management ?
Customer Relationship Management is a set of practices, technologies, and strategies followed by companies to bring in a healthy customer interaction environment. For Customer Relationship Management, organizations use software systems to keep a record of customers’ contact information across different channels and track customer activity. These systems also consist of information related to customer care staff, sales leads, and even history of customers.