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"Personalisation In Retail: Why is it an Important element?"

Personalisation In Retail

White Paper: Apptus

Personalization in online retail – Let’s cut through the noise and improve the customer experience.

There’s no doubt that personalization is an important element to any online retail store, but personalization is not an end in itself. It exists to help retailers meet their aims.

This whitepaper discusses about the types of personalization software, and offers some insight into how best evaluate their varying approaches.

Key takeaways from this whitepaper:

  • Types of personalization

  • Distinction between personalization and segmentation

  • Benefits promised by personalization solutions

  • Evaluating performance and solution design in retail

  • Personalization - A coherent approach

Personalisation In Retail
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What is

What is Returns on Investment ?

ROI is a term to determine the loss or gain generated on the particular capital invested. It is basically calculated in percentage and is a big factor when it comes to making financial decisions. It is not same as that of profit, but helps in determining the performance of the business. ROI can be positive or negative.

What is Business ?

By definition a business is an organization or economic system with consistent and typical exchange of produced goods and offered services for one another or for money to fulfill human needs. Types of businesses, Non-Profit business: This is a type of business with charitable or educational goal rather than earning money from its services.

What is ecommerce ?

E-commerce is the process of buying and selling goods and services over the internet. Technologies such as mobile commerce, electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems are also a part of e-commerce.

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