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White Paper: Apptus
Personalization in online retail – Let’s cut through the noise and improve the customer experience.
There’s no doubt that personalization is an important element to any online retail store, but personalization is not an end in itself. It exists to help retailers meet their aims.
This whitepaper discusses about the types of personalization software, and offers some insight into how best evaluate their varying approaches.
Key takeaways from this whitepaper:
Types of personalization
Distinction between personalization and segmentation
Benefits promised by personalization solutions
Evaluating performance and solution design in retail
Personalization - A coherent approach
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