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"Personalisation In Retail: Why is it an Important element?"

Personalisation In Retail

White Paper: Apptus

Personalization in online retail – Let’s cut through the noise and improve the customer experience.

There’s no doubt that personalization is an important element to any online retail store, but personalization is not an end in itself. It exists to help retailers meet their aims.

This whitepaper discusses about the types of personalization software, and offers some insight into how best evaluate their varying approaches.

Key takeaways from this whitepaper:

  • Types of personalization

  • Distinction between personalization and segmentation

  • Benefits promised by personalization solutions

  • Evaluating performance and solution design in retail

  • Personalization - A coherent approach

Personalisation In Retail
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