White Paper: SOASTA
Retailers today face enormous challenges in delivering the fast, reliable, 24x7 omni-channel experience across multiple devices that users demand — and they won’t wait around for you to get it right.
Preparing your site for the holidays requires a balance between making it reliable and making it fast. Continually improve your site, monitoring throughout the year and tweaking it to keep it in top shape. Because yes, the holidays are going to test you to your limit!
Create an environment of continuous testing and continual improvement in your organization.
The objective of this whitepaper is to see what differences, if any, there are in user behavior and conversion outcomes, and to make predictions for 2016. The findings are outlined below:
The performance sweet spot could be 2 seconds or less
Overall load times improved between 2014 and 2015
In 2015, fewer shoppers experienced optimal load times
Slower pages experienced up to a 58% increase in bounce rate
Omni-channel merchandising opportunities in retailing makes it possible for retailers to blend the art of experience, taste, and judgment with optimization science and advanced analytics. By combining the Omni-channel retail trends and strategies, retailers can intelligently determine the most desirable and profitable products, prices, promotions, and markdowns. Read this whitepaper to learn why omnichannel merchandising has become must-have thing for today’s retailer. It focuses on: • What are the biggest challenges that retailers are facing when moving towards an omnichannel merchandising model? • What tools will be the most useful in meeting those challenges in an omnichannel retailing environment? • What are some of the ‘basics’, retailers need to have in place as they move toward an omnichannel merchandising strategy?? • What are the mileposts on the road to creating and executing a successful omnichannel merchandising strategy? Read this whitepaper to discover how retailers can tap new sources of demand data in tailoring their assortments to more sharply defined customer segments, improving turnover, sell-through, and profitability in an omnichannel retailing environment.
Customers have gradually high expectations of the brands with which they share their data. Today the way companies collect and use data, and the way their customers share it, is changing. For years companies have been striving to create customer loyalty programs that stick. Companies must move away from just collecting customer data, to using it in a way that provides more value or a better experience for their customers. Why companies want certain types of customer data and what the benefits for the customer will be? This whitepaper provides insights on helping the clients deliver customer experiences that stand out and encourage brand loyalty. This white paper on “customer insight to inspire true loyalty’’highlights: Five global insights into customer loyalty The value of data is rising Customers expect more for sharing their data Four types of customer data and how to value them Five actions marketers need to take now
Building customer intimacy means creating a trusting, safe environment where both parties can share freely. In a competitive market where loyalty programs are ubiquitous, brands must set themselves apart to drive...