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"Cutting-Edge Insight For Sales And Marketing"

Data Diversity and Cutting-Edge Insight For Sales And Marketing

Data Diversity and Cutting-Edge Insight For Sales And Marketing

White Paper: Aberdeen Group

Today, the challenge for many organizations is that the variety of data needed for many innovative analyses is often locked away within other functional areas.

Even with the inherent value in traditional customer applications, presently most compelling insights are actually derived by combining multiple different types of disparate data.

This whitepaper focuses specifically on the sales and marketing functions to understand how this approach can draw us closer to our customers and elevate business performance.

Several common characteristics that helps to exploit the expanded variety of data:

  • Propensity to share data

  • Executive-level support

  • Self-service data access 

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What is

What is Sales Growth ?

The amount a company derives from sales compared to a previous, corresponding period of time in which the latter sales exceed the former. For example, a company has experienced sales growth when its sales were $1 million in Q1 2009 and are $1.2 million in Q1 2010. Sales growth is considered positive for a companys survival and profitability. It may result in increased dividends for shareholders and/or higher stock prices.

What is Analytics ?

Analytics is the process of obtaining an optimal and realistic decision based on examining existing data, typically large sets of business data, with the aid of mathematics, statistics, specialized systems and software. In the last few years use of analytical methods to extract useful insights from data have gained immediate importance and has helped several companies improve their business performances.

What is marketing ?

To sell a product, a company follows some marketing techniques and strategies to get themselves identified by the customers in the market. It basically involves some marketing plans in order to ensure that the right-mix of products is reaching the right audience. It starts from the production department to the product manufacture; marketing department focused on promoting, distributing and pricing the product

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