White Paper: Aberdeen Group
Today, the challenge for many organizations is that the variety of data needed for many innovative analyses is often locked away within other functional areas.
Even with the inherent value in traditional customer applications, presently most compelling insights are actually derived by combining multiple different types of disparate data.
This whitepaper focuses specifically on the sales and marketing functions to understand how this approach can draw us closer to our customers and elevate business performance.
Several common characteristics that helps to exploit the expanded variety of data:
Propensity to share data
Self-service data access
By: Earnest & Associates
Customer Stratification provides the insights needed for top-performing salespeople to be more successful by building more productive, cohesive and profitable sales organizations. By focusing sales time and attention in a more knowledgeable manner, Customer Stratification will drive more sustainable and profitable growth.The challenge is to gain insight from the data on hand and apply it to the art of selling. This whitepaper shares three ways that distributors can leverage the insights gained from Customer Stratification to sell more effectively. Key takeaways from this whitepaper: Insight Empowers Salespeople to Sell More in their Assigned Sales Territories Insight Empowers Salespeople to Make More Money Insight Empowers Salespeople to Contribute More to Your Success
An effective Sales and Performance Management tool should have a consistent, customizable template-based platform for managers to easily and consistently evaluate new talent from the application to the offer. Having the data be easily displayed in your Sales and Performance Management solution makes the whole process smooth, consistent and reliable. This whitepaper describes how powerful software can tame unruly spreadsheets and complex compensation plans. It highlights how software enable you and your staff to join the top tier of incentivized and motivated sales teams. It addresses key questions like: What do a good sales tracking & productivity management system should provide? What do an effective gamification strategy should have? How to properly evaluate employee efficiency?
What is Sales Growth ?
The amount a company derives from sales compared to a previous, corresponding period of time in which the latter sales exceed the former. For example, a company has experienced sales growth when its sales were $1 million in Q1 2009 and are $1.2 million in Q1 2010. Sales growth is considered positive for a companys survival and profitability. It may result in increased dividends for shareholders and/or higher stock prices.
What is Analytics ?
Analytics is the process of obtaining an optimal and realistic decision based on examining existing data, typically large sets of business data, with the aid of mathematics, statistics, specialized systems and software. In the last few years use of analytical methods to extract useful insights from data have gained immediate importance and has helped several companies improve their business performances.
What is marketing ?
To sell a product, a company follows some marketing techniques and strategies to get themselves identified by the customers in the market. It basically involves some marketing plans in order to ensure that the right-mix of products is reaching the right audience. It starts from the production department to the product manufacture; marketing department focused on promoting, distributing and pricing the product