White Paper: DialogTech
Even in today’s digital world, a phone conversation is often the best way to earn a customer’s business and loyalty. It’s why for many businesses, an inbound phone call is the most valuable conversion from their marketing and website.
If your business values phone calls, your marketing team should take a data-driven approach to generating more inbound calls, and this eBook can help. It explains how businesses in 25 industries use call tracking solutions to generate more calls and customers from their digital advertising, website, and offline marketing. Call tracking — also known as call analytics, call attribution, and call intelligence — enables businesses to generate better converting calls, decrease their cost per lead, personalize customer experiences, and drive growth.
Want to learn marketing strategies to drive calls? Want to understand how marketers are analyzing what happens on calls for insights? Want to prove how your marketing generates calls that convert to customers?
This eBook highlights:
What is Call center analytics ?
Call center analytics employ a variety of tools and techniques through various support channels to keep the call center operations at peak performance. The process if concerned with the prediction of probabilities and trends. The central element of the system is called "the predictor" which is a variable employed to predict the behavior of an individual or entity.
What is call tracking software ?
With the growth of technology has grown the threat to ones privacy and to resolve the privacy threat we again use technologies. It has become a cycle to use technology, fall into risk and use them again to get out of that, which is a never-ending process. One such technology is Call tracking. Call tracking software enables us to track information’s about incoming phone calls and also allows us to record the conversation.
What is Call Tracking ?
Call tracking is a process which helps the companies to track their advertisements and marketing campaigns which drive calls from the public. Calls from local and toll-free numbers in response to the online, offline advertisement initiatives, internet search, and social media campaigns are also included in the process.