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"Marketer’s Guide to Video Technology- Video Marketing"

Marketer’s Guide to Video Technology

Marketer’s Guide to Video Technology

White Paper: Elcom

Viewers increasingly expect the engagement online video offers, and the video technology is now sufficiently mature that cost-effective solutions exist for almost every use case.

Whether you choose to go free, open-source, or with a commercial Online Video streaming Platform (OVP) provider, it’s almost certain there is a mix of products and services to suit your business.

This whitepaper provides insights on things one should keep in mind, before commencing any video project.

Key takeaways from this whitepaper on Video technology:

  • The rise of video and its central role in multi-screen communication

  • Overview of the main components and features of modern video platforms

  • Managing SaaS VMS product lifecycles in the enterprise

  • Sustaining a business with video as a core part of the multi-screen offering

  • Many businesses have successfully addressed both mass and niche markets with entertaining and informative videos and monetized those videos effectively.

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What is

What is Technology ?

Technology is the use of scientific knowledge for creating tools, processing actions and extracting of materials whether in industry or in our everyday lives. We apply technology in nearly all things that we do in our lives, we use technology at work, in communication, transportation, making food, extracting and securing information, running an organization and many more tasks, pretty much everywhere. Types of technology include information technology, banking technology, medical technology,

What is marketing ?

To sell a product, a company follows some marketing techniques and strategies to get themselves identified by the customers in the market. It basically involves some marketing plans in order to ensure that the right-mix of products is reaching the right audience. It starts from the production department to the product manufacture; marketing department focused on promoting, distributing and pricing the product

What is Video Conferencing ?

Video conferencing or video conference is the use of technology, by users residing in different locations that receive and transmit audio-video signals enabling real-time communication. Video collaboration could include a point-to-point system or multi-point video conferencing. In businesses today, video conferencing is a core component that helps businesses function efficiently, dissolving borders.

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