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"What makes it easier for CSRs to engage with your customers?"

Effortless Customer Engagement: Extra care with every call

White Paper: Plantronics

Delivering a great customer engagement is something every brand is striving for. Better customer engagement brings new ways to strengthen customer relationships through technological breakthroughs.

Customers get the service they deserve when the Customer Service Representatives (CSR) is able to pay attention to what they are saying. They are less likely to have to repeat themselves if the CSR isn’t distracted by a nagging headache.

The way CSRs engage with your customers will determine the customer experience and that, in turn, represents the brand experience.

This whitepaper provides insights on how to provide your CSRs with innovative technology that’s within budget. It also addresses key questions like:

  • What makes it easier for CSRs to engage with your customers?

  • What area of your business is delivering on that promise through the customer experience?

  • What are the measures that add up to better engagement between a CSR and your customer?

Effortless Customer Engagement: Extra care with every call
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What is

What is CRM ?

Customer Relationship Management or CRM means managing the relationship with your customer. Now-a-days, it is used to describe IT systems and software designed to help you manage this relationship. CRM enables organizations to better serve their customers through the introduction of reliable processes and procedures for interacting with those customers.

What is Customer Experience Management ?

The key to business profitability depends largely on the customer experience of the product, thus making business organizations take the task of customer experience management (CEM) seriously. CEM simply can be understood as the ways by which a company gains control over its interaction with the customer. It includes a set of processes which the company deploys in order to track, oversee and manage company’s interaction with the client solely with the purpose of optimizing the customer’s experience and procure permanent customers for the company. A look at Gartner’s definition would give a wholesome idea of the concept, “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy.”

What is CRM System ?

Customer relationship management (CRM) refers to strategies, practices and technologies that are used by companies in order to analyze and handle client relations and statistics throughout their lives, with the prime objective of improvising trade relationships with clientele, supporting customer maintenance and motivating sales development. CRM systems are premeditated to pile up information from clientele across diverse channels—or contact points among the consumer and corporation

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