White Paper: Apptus
Although ecommerce is now a relatively mature industry, the software solutions that form the basis for the industry are still very much evolving.
So, if you’re in the process of selecting personalization software where should you begin and what questions should you ask?
This whitepaper offers some simple advices to help you through the process so that you can select the personalization software that best meets your needs and budget.
Key questions for evaluating your personalization software:
Have you sense-checked your requirements and selection criteria with a third-party?
Where you sit on the maturity curve has implications on how you should conduct the selection process?
If you find yourself revising your scorecard during the selection process, can you fairly apply the new criteria to all prospects, or do you need to restart the process?
Have you identified reference clients who have similar requirements of software to your own?
Personalization in online retail – Let’s cut through the noise and improve the customer experience. There’s no doubt that personalization is an important element to any online retail store, but personalization is not an end in itself. It exists to help retailers meet their aims. This whitepaper discusses about the types of personalization software, and offers some insight into how best evaluate their varying approaches. Key takeaways from this whitepaper: Types of personalization Distinction between personalization and segmentation Benefits promised by personalization solutions Evaluating performance and solution design in retail Personalization - A coherent approach
Helping retailers provide a seamless digital experience Continuing innovations in store technology that transform the retail experience, powered by mobile apps, API design management, interactive displays, and other elements are designed to fit together with digital services and big data insights into a cohesive whole. This whitepaper provides insights on how leaders can be successful by creating a business-led portfolio of API services that consistently deliver comprehensive services at any touch-point. It discusses: Digital experiences are critical for retailers IT faces many obstacles to delivering a cohesive API services portfolio Accelerate digital retail with the API service design platform Without the API design management, your firm is destined to struggle to deliver the omni-channel experiences your customers are demanding.
What is Information Technology ?
The use of computers, storage, networking and infrastructure to produce, process, manipulate, store, secure and share electronic data is known as information technology. First appearing in an article published in the Harvard Business Review in 1958, IT is considered a subset of ICT (Information communication technology). IT industry has progressed in leaps since its introduction. It has now become so integrated into our lives that it is impossible for us to think of a world without it.
What is business process management ?
Business process management is a systematic approach to business processes of a company which cover how we think, change, and monitor business processes so they run easily and can be enhanced after some time. BPM (Business Process Management) is a field of management that acts as a systematic approach for making organizations Workflow more effective, more efficient and hence improving the corporate performance by managing business process in the organizations.
What is Software ?
Software is a general term for the various kinds of programs that enable computers and related devices to work. Software consists of carefully-organized computer instructions and code written by programmers in any computer languages such as Java, PHP, C, C+ and Python.