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"Personalisation: Successful ecommerce is all about relevance and risk"

Personalisation isn’t everything. Successful ecommerce is all about relevance and risk

White Paper: Apptus

Personalisation is one of the hottest ‘buzzwords’ in the eCommerce and multichannel dictionary, argues that online retailers need to broaden their focus.

Rather than solely providing a ‘personalised’ journey on an eCommerce site, the entire customer experience should track the shopper wisely and identify exactly what is of optimum relevance at each and every separate interaction from the second they land.

This whitepaper helps the eCommerce sites to fully reach the potential of their online capabilities by harnessing the power of the intelligent technology.

It talks about:

  • Designing an interaction, Not a website- eCommerce sites need to acknowledge this

  • Online vs in-store- Making eCommerce more specialized

  • Merchandising predictions of the future- To drive the future of online retail

Personalisation isn’t everything. Successful ecommerce is all about relevance and risk
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What is

What is Technology ?

Technology is the use of scientific knowledge for creating tools, processing actions and extracting of materials whether in industry or in our everyday lives. We apply technology in nearly all things that we do in our lives, we use technology at work, in communication, transportation, making food, extracting and securing information, running an organization and many more tasks, pretty much everywhere. Types of technology include information technology, banking technology, medical technology,

What is Software ?

Software is a general term for the various kinds of programs that enable computers and related devices to work. Software consists of carefully-organized computer instructions and code written by programmers in any computer languages such as Java, PHP, C, C+ and Python.

What is ecommerce ?

E-commerce is the process of buying and selling goods and services over the internet. Technologies such as mobile commerce, electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems are also a part of e-commerce.

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