White Paper: Apptus
Personalisation is one of the hottest ‘buzzwords’ in the eCommerce and multichannel dictionary, argues that online retailers need to broaden their focus.
Rather than solely providing a ‘personalised’ journey on an eCommerce site, the entire customer experience should track the shopper wisely and identify exactly what is of optimum relevance at each and every separate interaction from the second they land.
This whitepaper helps the eCommerce sites to fully reach the potential of their online capabilities by harnessing the power of the intelligent technology.
It talks about:
Designing an interaction, Not a website- eCommerce sites need to acknowledge this
Online vs in-store- Making eCommerce more specialized
Merchandising predictions of the future- To drive the future of online retail
Personalization in online retail – Let’s cut through the noise and improve the customer experience. There’s no doubt that personalization is an important element to any online retail store, but personalization is not an end in itself. It exists to help retailers meet their aims. This whitepaper discusses about the types of personalization software, and offers some insight into how best evaluate their varying approaches. Key takeaways from this whitepaper: Types of personalization Distinction between personalization and segmentation Benefits promised by personalization solutions Evaluating performance and solution design in retail Personalization - A coherent approach
Helping retailers provide a seamless digital experience Continuing innovations in store technology that transform the retail experience, powered by mobile apps, API design management, interactive displays, and other elements are designed to fit together with digital services and big data insights into a cohesive whole. This whitepaper provides insights on how leaders can be successful by creating a business-led portfolio of API services that consistently deliver comprehensive services at any touch-point. It discusses: Digital experiences are critical for retailers IT faces many obstacles to delivering a cohesive API services portfolio Accelerate digital retail with the API service design platform Without the API design management, your firm is destined to struggle to deliver the omni-channel experiences your customers are demanding.
What is Technology ?
Technology is the use of scientific knowledge for creating tools, processing actions and extracting of materials whether in industry or in our everyday lives. We apply technology in nearly all things that we do in our lives, we use technology at work, in communication, transportation, making food, extracting and securing information, running an organization and many more tasks, pretty much everywhere. Types of technology include information technology, banking technology, medical technology,
What is Software ?
Software is a general term for the various kinds of programs that enable computers and related devices to work. Software consists of carefully-organized computer instructions and code written by programmers in any computer languages such as Java, PHP, C, C+ and Python.
What is ecommerce ?
E-commerce is the process of buying and selling goods and services over the internet. Technologies such as mobile commerce, electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems are also a part of e-commerce.