Share On


"Personalisation: Successful ecommerce is all about relevance and risk"

Personalisation isn’t everything. Successful ecommerce is all about relevance and risk

White Paper: Apptus

Personalisation is one of the hottest ‘buzzwords’ in the eCommerce and multichannel dictionary, argues that online retailers need to broaden their focus.

Rather than solely providing a ‘personalised’ journey on an eCommerce site, the entire customer experience should track the shopper wisely and identify exactly what is of optimum relevance at each and every separate interaction from the second they land.

This whitepaper helps the eCommerce sites to fully reach the potential of their online capabilities by harnessing the power of the intelligent technology.

It talks about:

  • Designing an interaction, Not a website- eCommerce sites need to acknowledge this

  • Online vs in-store- Making eCommerce more specialized

  • Merchandising predictions of the future- To drive the future of online retail

Personalisation isn’t everything. Successful ecommerce is all about relevance and risk
Login With

Related White Papers

The Future of Retail: Keeping up With the Pace of Change

By: cin7

The future of retail is bigger than flashy new technologies or the hyper-connected Internet of Things. The retail paradigm has shifted from a single physical connection point with customers to a multi-pronged approach that crosses both physical and digital channels. This Exclusive Whitepaper presents a look at possible future retail formats and customer interface technology. It addresses key questions like: What is the significant impact on the retail industry when inventory and supply chain automation is being transitioned into the cloud? What are the trends that will shape the future of retail industry? What gives smaller retailers the ability to compete with larger retailers? What are the things organizations need to know about the future of retail? Read this whitepaper to gain unique insights into the future of retail.

Collaboration as a Key to Success in Retail

By: Lascom

Successful retail collaboration between retailers and suppliers can help smooth pressures along the product lifecycle and better manage products and projects in retail. While today’s suppliers and retailers are facing significant but unique challenges, there are common goals that drives retail collaboration – higher sales, increased profitability, and stronger business growth. This insightful whitepaper scopes the essential of an efficient supplier-retailer relationship, its advantages and how to manage it to improve growth, competitive spirit and boost innovation through retail collaboration. This whitepaper on Successful Retail Collaboration addresses questions like: How retail collaboration has become the key to success for retailers and supplier? What are the major reasons you need to improve supplier collaboration? What is the role of Request for Proposal Management (RPM) in retail collaboration? What elements of retail collaboration would consumers find most valuable? What are the risks due to a complex organization and poor collaboration in retail?

Death of the Salesman:Wholesale Distribution System in Retail

By: Pepperi

Has the wholesale distribution segment of the supply chain become an unnecessary step in the sales process with the constant advances in marketing technology and the rapid growth of consumer self-service sales? Or has...

What is

What is Technology ?

Technology is the use of scientific knowledge for creating tools, processing actions and extracting of materials whether in industry or in our everyday lives. We apply technology in nearly all things that we do in our lives, we use technology at work, in communication, transportation, making food, extracting and securing information, running an organization and many more tasks, pretty much everywhere. Types of technology include information technology, banking technology, medical technology,

What is Software ?

Software is a general term for the various kinds of programs that enable computers and related devices to work. Software consists of carefully-organized computer instructions and code written by programmers in any computer languages such as Java, PHP, C, C+ and Python.

What is ecommerce ?

E-commerce is the process of buying and selling goods and services over the internet. Technologies such as mobile commerce, electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems are also a part of e-commerce.

follow on linkedin follow on twitter follow on facebook 2018 All Rights Reserved | by: