White Paper: Aberdeen Group
Video is a powerful medium that can be used to address a wide range of business challenges. While video’s use in business may start with simple marketing videos, it has the potential to do so much more.
Marketing with video is unlike marketing with any other tactic, tool, technology, or channel.
This whitepaper explores the impact of marketing with video – not only in terms of marketing performance, but with regard to the business as a whole.
Key takeaways from this whitepaper:
How to extend video’s value to the organization at large, optimize the technologies that integrate with or amplify video-based interactions
How to stay ahead of the curve on effective video deployments
Four general categories the marketing initiative adoption rates roll into
By: Software AG
Digital business transformation is based on an IT architecture transformation with a roadmap for digital capability implementation. Based on the software platforms, digital companies create enhanced or totally new business models which offer completely new digital customer experiences. Established companies are building up software know-how and are acquiring software companies to accelerate their digital transformation by injecting software innovation capabilities into their core business areas. This whitepaper helps to understand what makes today’s digital challengers attractive to customers and consumers, as it highlights their core competencies and differentiators based on their digital software-based technology. Key takeaways from this whitepaper: Digital challengers separate companies from their customers Implementing digital capabilities for digital use cases Digital companies have a micro services-oriented, scalable IT architecture
An enterprise-wide process modeling is the most agile way to conduct a successful digital transformation as it requires a top-down examination of the performance, quality and sustainability. Digital transformation is an essential step in the evolution of many businesses today. Process modeling has grown from creating a diagram or report figure that explains a business problem to a transformational practice that can organize the way a business is monitored, controlled, and measured. This whitepaper discusses why businesses should consider an enterprise-wide process modeling approach for competing through digital transformation. Key takeaways of this white paper: Take Process Models out of isolation within your business Nurturing digital business transformation by focusing on your process From business process mapping to enterprise business process modeling Ways to instigate enterprise-wide process modeling