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ARTIFICIAL INTELLIGENCE: The Bridge between Data and Personalization

"ARTIFICIAL INTELLIGENCE: The Bridge between Data and Personalization"

Artificial Intelligence White Paper: How AI benefits marketers?

White Paper: Emarsys

Today, artificial intelligence (AI) has become one of the most powerful marketing tools by actually delivering on the promise of 1:1 marketing. Instead of merely pushing the key marketer challenges further downstream, AI actually overcomes them.

Using advanced machine learning algorithms, AI technology solutions are being built to take over most of the tedious and time-consuming tasks that marketers struggle with on a regular basis.

This whitepaper provides insights on how artificial intelligence helps to fulfill the vision of true 1:1 marketing by bridging the gap between data and personalized customer experiences.

Key takeaways from this Artificial Intelligence Whitepaper:

  • Revolutionizing the marketer’s role

  • Bridging the marketing gap with Artificial Intelligence

  • Product recommendations: How Artificial Intelligence benefits marketers

  • AI at work: Incentive Recommendations

Artificial Intelligence White Paper: How AI benefits marketers?
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What is

What is Information Technology ?

The use of computers, storage, networking and infrastructure to produce, process, manipulate, store, secure and share electronic data is known as information technology. First appearing in an article published in the Harvard Business Review in 1958, IT is considered a subset of ICT (Information communication technology). IT industry has progressed in leaps since its introduction. It has now become so integrated into our lives that it is impossible for us to think of a world without it.

What is marketing ?

To sell a product, a company follows some marketing techniques and strategies to get themselves identified by the customers in the market. It basically involves some marketing plans in order to ensure that the right-mix of products is reaching the right audience. It starts from the production department to the product manufacture; marketing department focused on promoting, distributing and pricing the product

What is Artificial Intelligence ?

Artificial Intelligence involves incorporating features in machines that mimic human intelligence and cognitive attributes like self-learning, visual perception, speech recognition, logical problem solving, and decision making. The Artificial Intelligence field aims to solve human intelligence and put its features in software, robots, and machines in general for increased efficiency in performing tasks that exceed common mathematical boundaries and human capacities.

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