"A Primer on Kubernetes [White Paper]"

By: Hitachi Data Systems

Digital transformation isn't just a biggest challenge; it's also the best opportunity for IT pioneers. Data-driven digital transformation has the potential not only to address competitive threats posed by insurgents, but also to uncover opportunities for new business models and revenue streams. The key is for established companies to unlock the full potential of this important resource to fuel digital transformation and help to maintain their leadership positions in volatile and quickly evolving markets. This whitepaper provides insights on how to turn digital transformation from a challenge to a data-defined opportunity and the advantage offered by enterprise data. Key takeaways from this whitepaper: The Business Benefits of Digital Transformation The Top Considerations for CIOs, including advice from IT pioneers Five Keys to Digital Transformation Success

By: Conversion Logic

A comprehensive cross-channel view of marketing performance, analyzing how individual channels perform as well as how they affect each other, has the potential to significantly improve efficiency and impact of activity across the organization. This whitepaper on “Seeing the Forest for the Trees: Unified Analytics for Modern Marketing,” analyzes the findings according to the survey conducted, and provides actionable insights, including: Trends in channel utilization, especially around programmatic Which KPIs executives really want, and how marketers measure them with the analytics tools How to overcome data accuracy obstacles Benefits from attribution, and how to assess your implementation readiness Challenges with cross-channel attribution, and how to overcome them