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"Need for Positive Customer-Centric Banking Business Model"

Creating Positive Customer Experience in Banking

Creating Positive Customer Experience in Banking

White Paper: Nous Infosystems

Across the globe, banks are witnessing a stagnation of customer experience levels due to rising customer expectations driven by the proliferation of technology firms.

In the last few years, as the customer dynamics have changed radically, banking industry need to think ahead and anticipate the changing customer needs and consequently offer products and services suiting their needs.

This whitepaper provides data effortlessly and insights for better banking customer experience. It highlights:

  • Key Mobile Banking features offered by banks
  • Unleashing the power of social media to enhance customer experience
  • Need for Customer-Centric Banking Business Model
  • Elements to improve the banking customer experience

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What is

What is Business Intelligence ?

Business intelligence is a technology-driven process in which variety of software applications are used to analyze organization’s raw data and presenting the information in actionable format so executives and business leads can make better decisions looking at them. Although business intelligence has some common functions, it includes three basic functions: data mining, data analyzing and data processing.

What is Business ?

By definition a business is an organization or economic system with consistent and typical exchange of produced goods and offered services for one another or for money to fulfill human needs. Types of businesses, Non-Profit business: This is a type of business with charitable or educational goal rather than earning money from its services.

What is marketing ?

To sell a product, a company follows some marketing techniques and strategies to get themselves identified by the customers in the market. It basically involves some marketing plans in order to ensure that the right-mix of products is reaching the right audience. It starts from the production department to the product manufacture; marketing department focused on promoting, distributing and pricing the product

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