Disruption is Dead - Users Are the Inspiration for True Innovation

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"Disruption is Dead - Users Are the Inspiration for True Innovation"

Disruption is Dead - Why Users Are the Inspiration for True Innovation?

Disruption is Dead - Why Users Are the Inspiration for True Innovation?

White Paper: Cogniance

Disruption used to mean a true shift in the market that blew minds and emptied walls. Disruption may be a waning model for innovation, but there’s a pot of proverbial gold on your product roadmap- and they’ve been there the whole time.

This whitepaper explores why a user-focused, design-led mentality for technology products delights markets and satisfies that picky user in all of us.

Key takeaways from this whitepaper:

  • What’s being called “disruption” is really a dressed-up version of imitation
  • How the user perspective turned airbnb around
  • “What is” should lead to “what if”

It’s time to get started. Bring your designers into the process early. Run tests!

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