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"Building a Bigger Picture: The Altmetric Advantage"

Building a Bigger Picture: The Altmetric Advantage

Building a Bigger Picture: The Altmetric Advantage

White Paper: Altmetric

Identifying and nurturing Digital Opinion Leaders (DOLs) has become as critical as the role of Key Opinion Leaders (KOLs) in increasing ‘share of voice’ in the market.

Medical affairs and publication planning teams have traditionally been responsible for increasing ‘share of voice, usually by reaching out to Key Opinion Leaders (KOLs).

While this hasn’t changed, who you need to reach - and how - has.

The influence of KOLs remains important, but tends to be focused on ‘offline’ activities. Meanwhile, Digital Opinion Leaders (DOLs) have gained more power to influence the groups that matter to pharmaceutical companies, with a much wider social reach than KOLs.  

Digital Opinion Leaders are driving health policy decisions, and even shaping brands before a product has launched by:

  • Initiating online conversations
  • Reviewing opinions
  • Responding to comments
  • Exerting influence over peers, patients and others in the industry

We estimate that there is currently only a 10 percent overlap between KOLs and DOLs. This is because in general they have presence in different spheres with different audiences. To engage DOLs, medical affairs and publication planning teams must learn what topics a DOL is passionate about, what channels they engage with and what information they are asking for.

In Altmetric's latest report 'Building a bigger picture: the Altmetric advantage' we examine:':

  • The rise of the Digital Opinion Leader
  • How to measure share of voice in a digital age
  • How to measure value and maximise research

Tracking and measuring conversations on digital platforms is vital to measuring your brand’s influence. Find out how you can get better insights into the broader societal impacts of your research and products, including how they’re received and the demographics engaging with them.

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