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"The Complete Guide to Successful Mobile Business"

The Complete Guide to Mobile Success

White Paper: Swrve

Mobile needs to be at the center of your business, and probably deserves the lion’s share of your investment both in terms of time and money.

There is a huge amount more that could be said about the challenges of running a successful mobile business, and mostly the campaigns are only a tiny subset of those that can and should be run using the various interaction channels now available on mobile.

This whitepaper provides you insights on what you have to do to make mobile a success for your business.

Key takeaways from this whitepaper:

• Acquisition is the first and foremost step - success on mobile requires actively working to retain and engage users over the long-term

• Campaigns should be targeted, relevant and personalized to the user

• Collect as much data as you possibly can - it is the secret to effective mobile marketing campaigns

• Test everything - and continue to optimize on the basis of your results

The Complete Guide to Mobile Success
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