White Paper: Swrve
Mobile needs to be at the center of your business, and probably deserves the lion’s share of your investment both in terms of time and money.
There is a huge amount more that could be said about the challenges of running a successful mobile business, and mostly the campaigns are only a tiny subset of those that can and should be run using the various interaction channels now available on mobile.
This whitepaper provides you insights on what you have to do to make mobile a success for your business.
• Acquisition is the first and foremost step - success on mobile requires actively working to retain and engage users over the long-term
• Campaigns should be targeted, relevant and personalized to the user
• Collect as much data as you possibly can - it is the secret to effective mobile marketing campaigns
• Test everything - and continue to optimize on the basis of your results
Mobile Marketing Automation is the set of techniques and tactics that engage mobile users, deliver value and content to them, and optimize their experience through personalization in order to keep them engaged, retained and, best of all, profitable. Let’s assume you’re committed to investing in mobile marketing automation. Where do you begin? In this whitepaper you’ll find: Certain questions you need to ask yourself before taking this mobile marketing automation approach Techniques are front and center-Ensuring that a mobile app strategy delivers long-term value and ROI Is ROI reported on my marketing campaigns? Ways in which a vendor can help ensure your experience with mobile marketing automation- a positive one The mobile space evolves quickly and marketing automation is no exceptional make sure the team you choose is prepared to support a rigorous product roadmap
Today’s CMO needs to be absolutely sure that the decisions they make are right for the business, and that the resources allocated to mobile are delivering ROI - and more ROI than they would elsewhere. Creating personal, relevant and meaningful interactions within the mobile app- ‘mobile moments’ as they are sometimes called - is the new challenge in marketing. This whitepaper highlights if your mobile app strategy is killing your business and how to calculate the ROI to fix it! Key takeaways from this whitepaper: The true benefits of a cloud-based approach to mobile marketing All the examples shared come from large-scale mobile businesses in a range of verticals The key metrics mobile marketing can influence, and what sort of uplift can be expected Areas in which ‘direct experience’ mobile marketing can deliver value - from acquisition to re-engagement - and getting a handle on what sort of scale those benefits can take