White Paper: Altocloud
Customer journey analysis is the key to analyze how the customer uses information as it navigates, ultimately unlocking more transactions and higher usage, and also to understanding and delivering on the needs of the customer at each stage of its journey.
How can you build and manage customer relationships through customer journey analytics?
This whitepaper describes a new approach for customer journey analysis that improves and consolidates your customer’s experiences. It will help you understand:
The Challenge of Customer Experiences Today
The Power of Predictive Analytics
How to get Business Value from integrating the approach of customer journey analytics
The key steps to make a better customer journey analytics include:
Collect data spanning the whole customer journey
Apply analytics to better understand your customers and personalize the customer journey
Use predictive analytics and machine learning to anticipate important events
Continuously tune the analytics platform using feedback for analyzing the customer journey
By: Hitachi Data Systems
Digital transformation isn't just a biggest challenge; it's also the best opportunity for IT pioneers. Data-driven digital transformation has the potential not only to address competitive threats posed by insurgents, but also to uncover opportunities for new business models and revenue streams. The key is for established companies to unlock the full potential of this important resource to fuel digital transformation and help to maintain their leadership positions in volatile and quickly evolving markets. This whitepaper provides insights on how to turn digital transformation from a challenge to a data-defined opportunity and the advantage offered by enterprise data. Key takeaways from this whitepaper: The Business Benefits of Digital Transformation The Top Considerations for CIOs, including advice from IT pioneers Five Keys to Digital Transformation Success
By: BP Logix
Customer engagement workflow through social media, mobile and cloud capabilities have become the most important need for today’s enterprises as social tools and cloud-based availability are among the best ways that companies can deliver value and leverage existing technology investment for successful customer engagement. With enhanced mobile support, social media integration, new cloud capabilities, and multimedia annotation businesses make their internal processes more efficient while also increasing communication with customers who are engaged in their business processes. Customers today demand both round-the-clock access to company representatives and swift resolution to their problems. Engaging your customer efficiently, will help you gain exposure, increase customer satisfaction and ultimately improve retention rates. Download this white paper now to learn how you can change the way your organization operates, enabling it to be more efficient, agile and effective with proper customer engagement workflow. This whitepaper provides deep insight on three elements, which enterprises need to provide in order to practice what we call, “customer engagement workflow” : Engage the customer by proper communication and acknowledgement. Embrace the customer by participating him directly in your business processes. Extend the cloud by integrating popular cloud services to your workplace.
What is Customer Journey ?
The complete journey a customer takes while purchasing a product that might include a lot of factors like choosing the right product, taking delivery of the product, interaction with the seller and after sales service. Each of these factors could also be called as touch points. It is of utmost importance for any business to make sure that the customers are happy at every point in their journeys.
What is Customer service ?
Customer service is the support one offer his customer, before, during and after they purchase your product or service. This service depends on employees who can adjust themselves to the personality of their customer. More than answers, it’s about the promise, your brand gives to the customers. Priority given to customer service varies from organization to organization. A company that values good customer service might spend a lot on training their employees, in comparison to organizations
What is Customer Loyalty ?
Customer Loyalty refers to the tendency of the customer to continue availing the products, solutions or services from the previous supplier or seller, owing to satisfaction in the usage of the product despite situational changes. It is a measure of success for the seller as customer retention drives multiple positive impacts for a business. Customers could be loyal either to a specific product of the company or to the company brand as a whole.