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A new approach for customer journey analysis

"A new approach for customer journey analysis"

Analyzing and Shaping Customer Journeys

White Paper: Altocloud

Customer journey analysis is the key to analyze how the customer uses information as it navigates, ultimately unlocking more transactions and higher usage, and also to understanding and delivering on the needs of the customer at each stage of its journey.

How can you build and manage customer relationships through customer journey analytics?

This whitepaper describes a new approach for customer journey analysis that improves and consolidates your customer’s experiences. It will help you understand:

  • The Challenge of Customer Experiences Today

  • The Power of Predictive Analytics

  • How to get Business Value from integrating the approach of customer journey analytics

The key steps to make a better customer journey analytics include:

  • Collect data spanning the whole customer journey

  • Apply analytics to better understand your customers and personalize the customer journey

  • Use predictive analytics and machine learning to anticipate important events

  • Continuously tune the analytics platform using feedback for analyzing the customer journey

Analyzing and Shaping Customer Journeys
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What is

What is Customer Journey ?

The complete journey a customer takes while purchasing a product that might include a lot of factors like choosing the right product, taking delivery of the product, interaction with the seller and after sales service. Each of these factors could also be called as touch points. It is of utmost importance for any business to make sure that the customers are happy at every point in their journeys.

What is Customer service ?

Customer service is the support one offer his customer, before, during and after they purchase your product or service. This service depends on employees who can adjust themselves to the personality of their customer. More than answers, it’s about the promise, your brand gives to the customers. Priority given to customer service varies from organization to organization. A company that values good customer service might spend a lot on training their employees, in comparison to organizations

What is Customer Loyalty ?

Customer Loyalty refers to the tendency of the customer to continue availing the products, solutions or services from the previous supplier or seller, owing to satisfaction in the usage of the product despite situational changes. It is a measure of success for the seller as customer retention drives multiple positive impacts for a business. Customers could be loyal either to a specific product of the company or to the company brand as a whole.

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