White Paper: Hadapt
Today, business leaders see big data as a valuable competitive advantage. High-volume, disparate data - particularly internet- and social media based data - is increasingly important for enterprises as they seek to glean insights about their globally dispersed workforces and customers. Yet one principal challenge remains: how to derive timely and meaningful
value from the growing masses of structured and unstructured data, when traditional platforms lack flexibility and demand significant capital expenditure. Hadapt is ushering data analytics into the future with its Adaptive Analytical Platform, an extensible, interactive SQL interface to Apache Hadoop.
While most businesses are heavily invested in effective, well-established data warehouses, operational data stores, data marts, and business intelligence tools to mine and analyze structured data, many still do not have a clear approach for analyzing unstructured and semi-structured data such as audio, clickstreams, graphics, log files, raw text, social media messages, and video. Organizations understand that legacy relational database approaches are neither cost-effective nor efficient for unlocking the wealth of information in unstructured data. Yet companies continue to devote the majority of their resources to managing the smallest portion of their data (structured), while moving the majority of their data (unstructured) into special-purpose databases or content management systems with little or no analytic capabilities.
The growing range of models and versions, multiple-brand strategy, internationalization, and price pressure, as well as the ever stronger integration among automobile manufacturers present a challenge to companies’ organization and IT landscapes – for medium-sized car dealers and service businesses in particular. With our solution, we can support you in the future oriented alignment of your company. With it.automotive Car Dealers & Services (CD&S), itelligence AG has developed a fully integrated solution, designed specifically for car dealers and service businesses. On the basis of the SAP automotive solution, we have created a preconfigured industry solution that offers you perfect control over every process in your company – in sales, in the workshop, and in your administration.
Sophisticated digital marketing technology, and the dramatic increase in always-connected consumers, is increasingly pushing marketing onto the center stage of corporate strategy. Ad campaigns launched on advanced technology platforms, which include tools to perform instant analysis of huge amounts of data, enable marketers to target campaign results and ROI in ways they could only dream about just a few years ago. They also give the entire enterprise real-time business intelligence to drive strategy at the moment of decision. These same technologies also turn the spotlight on IT and the CIO, who now have to deliver a range of advanced new data services to the enterprise, well beyond what they’ve had to do before. Marketers who have embraced their new strategic role share some common characteristics. They understand that navigating today’s rapidly evolving digital world requires an ecosystem of partners, both inside and outside their company walls. They seize the marketing opportunities that an interconnected, real-time digital landscape presents. And they take advantage of a new generation of tools that instantly orchestrate the massive amounts of data and the many moving parts of a modern media campaign. It’s now critically important that the CMO work strategically across department lines with CIOs and IT. CMOs need to evangelize their goals, strategies, and methods with the CIO to be sure IT can effectively align behind them. And the CIO needs to help marketing understand the capabilities and services they can provide and how to most effectively interface with IT processes. And, further, the CIO needs to be sure to have preexisting relationships with the right technology providers and Systems Integrators (SIs) to be sure they can quickly deliver new capabilities as dictated by rapidly evolving strategic goals.