White Paper: Saama
The Power Exchange Informatica Connector for Google Analytics is designed to integrate Google Analytics sources within Informatica PowerCenter installations. With the capabilities provided by the connector, user can extract data from Google Analytics through Informatica PowerCenter platform. It also enables the processing of data stored in Google Analytics using different Informatica transformations.
Google Analytics Informatica Connector resides under the Informatica as a Source definition in the Client. The source definition contains the fields (dimensions or metrics) for which the data is to be fetched from Google Analytics Server (Data store).
The server component is responsible for actual data transfer from Google Analytics server. The data is fetched from the Google Analytics server for the dimensions and metrics user has opted for. The data is then converted to Informatica understandable format and flushed to the next stage in the Informatica pipeline.
Four undeniable trends shape the way we think about data – big or small. While managing big data is ripe with challenges, it continues to represent more than $15 trillion in untapped value. New analytics and next-generation platforms hold the key to unlocking that value. Understanding these four trends brings light to the current shift taking place from Big Data 1.0 to 2.0, a cataclysmal shift for those who fail to see the shift and take action, a catalyst for those who embrace the new opportunity. Key take aways from this white paper: 5 Advancements of Big Data 1.0 5 Challenges of Big Data 1.0 Big Data 2.0 – Transformational Value Big Data 2.0 Means Big Value Times Ten
By: Hitachi Data Systems
Digital transformation isn't just a biggest challenge; it's also the best opportunity for IT pioneers. Data-driven digital transformation has the potential not only to address competitive threats posed by insurgents, but also to uncover opportunities for new business models and revenue streams. The key is for established companies to unlock the full potential of this important resource to fuel digital transformation and help to maintain their leadership positions in volatile and quickly evolving markets. This whitepaper provides insights on how to turn digital transformation from a challenge to a data-defined opportunity and the advantage offered by enterprise data. Key takeaways from this whitepaper: The Business Benefits of Digital Transformation The Top Considerations for CIOs, including advice from IT pioneers Five Keys to Digital Transformation Success