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Behavioral Analytics White Paper

"Behavioral Analytics White Paper"

The Total Economic Impact of Economic Sight's Behavioral Analytics

The Total Economic Impact of Economic Sight's Behavioral Analytics

White Paper: Forrester Consulting

In a comprehensive six month study conducted in 2012, Mattersight Corporation ("Mattersight") commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) enterprises may realize by deploying its Behavioral Analytics platform.

The Behavioral Analytics platform captures customer and employee interactions, and then automatically analyzes those interactions using proprietary algorithms and unique behavioral models.

The output of this analysis is new data attributes on every interaction measuring customer expectations and behaviors, as well as employee performance. This data is then leveraged by three primary products which comprise Mattersight's Behavioral Analytics platform to drive significant business value - Predictive Behavioral Routing, Predictive Customer Analytics and Employee Performance Management.

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What is

What is Big Data ?

Big data is the act of collecting huge amount of enterprise data that can be used for future analysis. Big data helps all kind of industry data to grow securely that includes government, banking, retail, education and healthcare. Big data stores all kind of data including structured, unstructured and semi structured data, which contains valuable information about core functions of an enterprise such as finance, marketing, procurement.

What is Data Management ?

Data management is the development and execution of policies and procedures in order to manage the information lifecycle needs of an enterprise ensuring the accessibility, reliability, and timeliness of the data for its users. Data Management enables organizations and enterprises to use data in: Organizing the enterprise data, Storing and preserving data for future re-use, Making data ready to use anytime, Share data with colleagues

What is Analytics ?

Analytics is the process of obtaining an optimal and realistic decision based on examining existing data, typically large sets of business data, with the aid of mathematics, statistics, specialized systems and software. In the last few years use of analytical methods to extract useful insights from data have gained immediate importance and has helped several companies improve their business performances.

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