White Paper: Intetics
Big data is everywhere, but how are companies actually using it? Whether you want it to or not, the tech world is transitioning into a data-driven age. With these changes new technologies are taking hold, and companies are finding new and exciting ways to implement ideas and bring innovation to their businesses. This presentation brings forth the most transformative and pressing ideas for managing big data. It explores how technology transforms business and how data is helping drive the change. The focus is on real-life examples of how companies are implementing location-based services, Internet of Things, and omni-channel systems technologies and what benefits these technologies are bringing.
Sophisticated digital marketing technology, and the dramatic increase in always-connected consumers, is increasingly pushing marketing onto the center stage of corporate strategy. Ad campaigns launched on advanced technology platforms, which include tools to perform instant analysis of huge amounts of data, enable marketers to target campaign results and ROI in ways they could only dream about just a few years ago. They also give the entire enterprise real-time business intelligence to drive strategy at the moment of decision. These same technologies also turn the spotlight on IT and the CIO, who now have to deliver a range of advanced new data services to the enterprise, well beyond what they’ve had to do before. Marketers who have embraced their new strategic role share some common characteristics. They understand that navigating today’s rapidly evolving digital world requires an ecosystem of partners, both inside and outside their company walls. They seize the marketing opportunities that an interconnected, real-time digital landscape presents. And they take advantage of a new generation of tools that instantly orchestrate the massive amounts of data and the many moving parts of a modern media campaign. It’s now critically important that the CMO work strategically across department lines with CIOs and IT. CMOs need to evangelize their goals, strategies, and methods with the CIO to be sure IT can effectively align behind them. And the CIO needs to help marketing understand the capabilities and services they can provide and how to most effectively interface with IT processes. And, further, the CIO needs to be sure to have preexisting relationships with the right technology providers and Systems Integrators (SIs) to be sure they can quickly deliver new capabilities as dictated by rapidly evolving strategic goals.
While navigating the cluttered spaces of growing cities is becoming ever more complicated, web and mobile journey planners promise to help stranded urban travellers find better, optimal transportation. Yet, the growing array of different systems are far from perfect and while many contain valuable components, others are missing elements that would make them invaluable to travelers. In this article originally published in April 2014 issue of Geoconnexion magazine, Intetics GIS analysts investigate 35 journey planning systems from around the world to identify which features make the best journey planners.