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E-Commerce

A B2B ECOMMERCE PLAYBOOK

White Paper: CloudCraze

Most leadership teams recognize the opportunity to boost sales and cement customer relationships by building better online and mobile experiences. But when faced with a variety of options and a growing sense of urgency, just getting started can be a challenge. At $1 trillion, the global B2B market is four times the size of the B2C market overall. Yet in its Wave™ B2B Commerce Suites Q2 2015, Forrester reports that most B2B companies lag their B2C counterparts in terms of digital maturity and quality of customer experience. Whether starting from scratch or replacing an aging legacy platform, you can find the most effective implementations by following six key principles in this whitepaper: Candid assessment of how the system can improve or extend a company’s core business Make a long-term plan with clear, short-term objectives Talk with customers Allow for iteration based on a feedback loop Align your team, deploy fast and measure ROI Develop a culture of commerce

2016 Holiday Retail Insights Report

White Paper: SOASTA

Retailers today face enormous challenges in delivering the fast, reliable, 24x7 omni-channel experience across multiple devices that users demand — and they won’t wait around for you to get it right. Preparing your site for the holidays requires a balance between making it reliable and making it fast. Continually improve your site, monitoring throughout the year and tweaking it to keep it in top shape. Because yes, the holidays are going to test you to your limit! Create an environment of continuous testing and continual improvement in your organization. The objective of this whitepaper is to see what differences, if any, there are in user behavior and conversion outcomes, and to make predictions for 2016. The findings are outlined below: The performance sweet spot could be 2 seconds or less Overall load times improved between 2014 and 2015 In 2015, fewer shoppers experienced optimal load times Slower pages experienced up to a 58% increase in bounce rate

Disruption is Dead - Why Users Are the Inspiration for True Innovation?

White Paper: Cogniance

Disruption used to mean a true shift in the market that blew minds and emptied walls. Disruption may be a waning model for innovation, but there’s a pot of proverbial gold on your product roadmap- and they’ve been there the whole time. This whitepaper explores why a user-focused, design-led mentality for technology products delights markets and satisfies that picky user in all of us. Key takeaways from this whitepaper: What’s being called “disruption” is really a dressed-up version of imitation How the user perspective turned airbnb around “What is” should lead to “what if” It’s time to get started. Bring your designers into the process early. Run tests!

Selecting Personalisation Software - An Overview

White Paper: Apptus

Although ecommerce is now a relatively mature industry, the software solutions that form the basis for the industry are still very much evolving. So, if you’re in the process of selecting personalization software where should you begin and what questions should you ask? This whitepaper offers some simple advices to help you through the process so that you can select the personalization software that best meets your needs and budget. Key questions for evaluating your personalization software: Have you sense-checked your requirements and selection criteria with a third-party? Where you sit on the maturity curve has implications on how you should conduct the selection process? If you find yourself revising your scorecard during the selection process, can you fairly apply the new criteria to all prospects, or do you need to restart the process? Have you identified reference clients who have similar requirements of software to your own?  

Personalisation isn’t everything. Successful ecommerce is all about relevance and risk

White Paper: Apptus

Personalisation is one of the hottest ‘buzzwords’ in the eCommerce and multichannel dictionary, argues that online retailers need to broaden their focus. Rather than solely providing a ‘personalised’ journey on an eCommerce site, the entire customer experience should track the shopper wisely and identify exactly what is of optimum relevance at each and every separate interaction from the second they land. This whitepaper helps the eCommerce sites to fully reach the potential of their online capabilities by harnessing the power of the intelligent technology. It talks about: Designing an interaction, Not a website- eCommerce sites need to acknowledge this Online vs in-store- Making eCommerce more specialized Merchandising predictions of the future- To drive the future of online retail

Three Ways Shipping Can Improve Margins for Retailers

White Paper: ShipHawk

Are you implementing smart shipping practices to step out of your geographic comfort zone and allow your business to broaden your customer base? This free whitepaper on shipping profitablity guides on: What shipping tactics may attract more traffic and purchases? Right way to examine your shipping process to drive profitability. Why your business can lose the ability to drive profitability through pricing alone? Where your customers come from or what they’ll be purchasing before they arrive? To make shipping profitable, you need to gain an insight into your overall cost for each order - price, cost of goods and shipping cost, and automate the time consuming part of logistic process .To increase your profit margin and overall experience to your customers, a proper shipping strategy should be implemented. Read this free whitepaper to know the top three ways retailers can use shipping as a strategic tool to improve their margins.  

Cart Abandonment: How to Avoid Losing over Half of Your Potential Sales

White Paper: Upclick

This informative whitepaper on shopping cart abandonment clearly explains:Why online shoppers are leaving their cart without paying in the first place and how you can Stop losing your potential sales. With a staggering growth in E-commerce firms in the past several years, online shoppers are finding more reasons to abandon their shopping carts, in case of infeasible shipping charges or extra fees. The internet is replete with multiple shopping sites that offer cutthroat deals and any wrong move by the online retailer can lead to substantial loss in sales. In such a scenario, to improve customer loyalty, what online merchants need are solutions which recognize the reasons behind shopping cart abandonment.  Inside this Cart Abandonment Whitepaper: If you want to know more about customer preferences that help reduce cart abandonment then read in this whitepaper! Top reasons for shopping cart abandonment : Do you want to know why maximum shoppers abandon their cart?Read this section of the whitepaper. How to prevent shopping cart abandonment? Learn to Avoid shopping cart abandonment while making the customer feels informed through every step of the payment process. What motivates people to complete the purchase? Are other e-tailers monitoring shopping cart abandonment? What steps can be taken to win back a customer who abandoned their carts?

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